Bloomingdales Case Study

Merchandiser and product managers search for market knowledge in order for their company to succeed. A lot of different factors contribute into making a company or product successful. In order to target the right market or person, a merchandiser needs to understand who is there customer. They need to understand who is buying and interested in their company. The market is always changing. A company needs to always be on their toes and to be looking for what’s next. Companies can never relax because they might miss something and it could cost them a company and career. An example of that are Levi jeans. Levi jeans were the biggest name in jeans. Everyone wore them and everyone wanted them. They were affordable and stylish. In their biggest success,
Bloomingdales target market is primarily to a younger market by using social media and online advertisements. Millennials want things quick and accessible, that is why social media advertisement is key for Bloomingdales to get their store out there. Bloomingdales however does target an older market because of the large range of different products they sell in their store. From handbags to men’s suits it’s a one-stop shop for any age or gender to get a product. There are also all of those brown paper bags that are the iconic shopping bag for Bloomingdales is a walking advertisement because everyone knows the little brown bag and associates it with Bloomingdales. Bloomingdales carries many different brands from Loui Vuitton to North Face, it has a wide range of pricing which is strategic for the demographics. The Bloomingdales customer is up to date on all the trends and new brands and walks into Bloomingdales knowing that they will be carrying new and upcoming items. For the older target market, Bloomingdales promotes, through magazines, pamphlets in the mail, and a catalog. Bloomingdales targets all income families, from high to low income because of the wide range Bloomingdales has in their store. Bloomingdales always gives out coupons and sales promotion which is a huge advertisement and strategies to get everyone to shop there because the customer knows they can always get a good deal with a coupon. Bloomingdales does, however, have to compete with stores like Macy’s because Macy’s is known for their coupons that have a higher discounted price than