Bloomington Clinic Case Summary

Operating its two walk-in clinics in the Bloomington, Illinois, Bloomington Medical Practice provides quality care for the community in Metropolitan areas. The practice was founded ten years ago by two physicians who wanted more free time than their solo practice allowed. Adding three more physicians to the existing, the clinic expanded its number to two. This indicates that profitability as well as growth in business has increased since the beginning of the medical practice. Its strategic planning which centralized patients from the work site and directly from their residence place increases the sustainability of the business providing more patient visits per day. Therefore, Bloomington clinics are gaining more and more popularity while providing
According to the internal analysis of the business, the practice can increase its current patient volume by 50 percent without the need of additional personnel and facilities. In current situation, an estimated patient volume per week is 172 for Downtown clinic and 255 for Midtown clinic. Increasing the volume by 50 percent dramatically increases the patient volume, hence increases profitability. To success this strategic planning, the founders of the clinics (two physicians) should engage the other three physicians (who are also the share the ownership stake) in the decision-making process. Centralizing high patient volume in both the Downtown and Midtown cities, Bloomington clinics will be a highly competitive and successful Medical group practice. Therefore, valuing our patient, motivating and engaging other health professionals in decision-making process, we will provide quality, sustainable and affordable care services to our community. Besides this our medical practitioners will get more free time in diagnosis, treatment and counseling our valued