Blue Apron Case Study

Blue Apron delivers a strong strategy in corporate social responsibility not only in creating private financial values for itself, but also in creating public value for the society.
Labor:
Blue Apron believes the overall success of the company depends much upon its people. Their goal is to keep their teams happy and supported everywhere. Their benefits philosophy is to provide a package that reflects how great it is to work for Blue Apron. Some of the benefits include paid holidays, employee discount and free lunch and snacks. (glassdoor.com)

Like a family, employees at Blue Apron contribute to the growth of the company in own unique way. No job is too small. Whether you are a warehouse line packer or a purchasing manager, at the end of the
meal, you pitch in and complete the dish with other members of the team together. Matt Salzberg believes his management style has become “pretty hands-off” (thegurdian.com).Blue Apron encourages employees to make proactive decision using their best judgment, and act quickly and stand by the decision.

Customers:
Blue Apron provides farm-sourced produce at peak freshness and at a better value than they can find at local grocery store. The high quality ingredients are directly sourced from artisans and suppliers. The suppliers, including farmers and ranchers, apply Blue Apron’s animal welfare standards to raise animals with care and respect, and without added hormones or sub-therapeutic antibiotics.

Blue Apron also deliver new recipes every week.
The recipes encourage customers to try new ingredients and cooking techniques, and creates a great learning and cooking experience that strengthen family bond and promote healthy diet.

Community:
Experts at Blue Apron source the best seasonal ingredients directly from regional farms. It has partners all over the country including Country Natural, a cooperative of cattle ranchers dedicated to the highest animal welfare standards, Reeves Farms, a 4th-generation, family-run farm advocates for sustainable growing practices, and etc (Company Website).

Blue Apron builds direct and close relationship with farmers and guarantee demand for their harvest, allowing them to better plan their crop rotations to grow rotations to grow specialty produce just for Blue Apron. In an interview with theguardian.com, Matt Salzberg reveals that they collect the suppliers’ creative ideas often. A family-run fresh pasta company comes up with new pastas all the time and pitches to Blue Apron. In addition to edible food, the company even offer to purchase normally useless Zucchini blossoms from Zucchini grower as a garnish for fish dish (Forbes). Blue Apron establishes its business model as a social enterprise. It gives back to regional farmers by actively supporting their growth and environmental
sustainability.