Blue Nile Corporate Strategy
Introduction
“The Blue Nile was incorporated Delaware on March 18, 1999 as RockShop.com Inc. On May 21, 1999 the company purchased certain assets of Williams & Sons, Inc a Seattle Jeweller including a website established by that business. In June 1999, they changed their name to Internet Diamonds, Inc. In November 1999 the Blue Nile brand was launched and changed to Blue Nile, Inc with corporate head office located in Seattle, Washington USA. Blue Nile.com (2008) The Blue Nile “business has grown considerably where for the 2007 fiscal year they reported revenue of $319 million (USD), an increase of 23.8% compared to 2006 fiscal year result of $251,581 9 (USD) which is 61% increase compared to 2006 result with respectable compound average growth rate (CAGR) of excess of 40%” Reuters.com (2008)
At Blue Nile, our philosophy is simple: Offer high-quality diamonds and fine jewellery at outstanding prices. When you visit our Web site, you 'll find extraordinary jewellery, useful guidance, and easy-to-understand jewellery education to help you find the jewellery that 's perfect for your occasion. Since its founding in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds. We offer thousands of certified diamonds which can be used to create diamond engagement rings, earrings, and pendants. Every loose diamond sold by Blue Nile has been analysed and graded by either the Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL) Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favourite online jeweller every year since 2000, and Money Magazine listed our price, service, and education as reasons they rated us a "Best Deal." Kiplinger.com stated that "the best online jeweller is Blue Nile", and we were recently profiled in full by The New York Times. The Wall Street Journal describes how our
“The Blue Nile was incorporated Delaware on March 18, 1999 as RockShop.com Inc. On May 21, 1999 the company purchased certain assets of Williams & Sons, Inc a Seattle Jeweller including a website established by that business. In June 1999, they changed their name to Internet Diamonds, Inc. In November 1999 the Blue Nile brand was launched and changed to Blue Nile, Inc with corporate head office located in Seattle, Washington USA. Blue Nile.com (2008) The Blue Nile “business has grown considerably where for the 2007 fiscal year they reported revenue of $319 million (USD), an increase of 23.8% compared to 2006 fiscal year result of $251,581 9 (USD) which is 61% increase compared to 2006 result with respectable compound average growth rate (CAGR) of excess of 40%” Reuters.com (2008)
At Blue Nile, our philosophy is simple: Offer high-quality diamonds and fine jewellery at outstanding prices. When you visit our Web site, you 'll find extraordinary jewellery, useful guidance, and easy-to-understand jewellery education to help you find the jewellery that 's perfect for your occasion. Since its founding in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds. We offer thousands of certified diamonds which can be used to create diamond engagement rings, earrings, and pendants. Every loose diamond sold by Blue Nile has been analysed and graded by either the Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL) Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favourite online jeweller every year since 2000, and Money Magazine listed our price, service, and education as reasons they rated us a "Best Deal." Kiplinger.com stated that "the best online jeweller is Blue Nile", and we were recently profiled in full by The New York Times. The Wall Street Journal describes how our
References: Europstar.com (2007) http://www.europastar.com/europastar/magazine/article_display.jsp?vnu_content_id=1001433585 BlueNile.com “Profile” Available: http://www.bluenile.co.uk/bluenile_advantage.asp?track=sb_1&elem=more_button (Accessed 7th April 2008) Businessweek.com (June 5th 2006) “Hot Growth” Available:http://www.businessweek.com/hot_growth/2006/company/10.htm (Accessed 7th April 2008) Businessweek.com (March 6th 2006) “Checking Up on BW 's Web 20 “ Available: http://www.businessweek.com/magazine/content/06_10/b3974120.htm (Accessed 7th April 2008) Reuters.com (2008) “Blue Nile Inc Nile.O (NASDAQ)” Available:http://stocks.us.reuters.com/stocks/incomeStatement.asp?period=A (Accessed 7th April 2008)