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Blue Nile Inc Case Study

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Blue Nile Inc Case Study
Blue Nile Inc. in 2010: Case Study
Zachary Williams
Missouri Southern State University
MM452-Strategic Management
Dr. Moos
February 23, 2015

Table of Contents
Competitive Forces confronting Blue Nile and other online retail jewelers 3
Key Factors to a Company’s Success in the Market 4
Blue Nile’s Strategy 5
Blue Nile’s Business Model 5
SWOT Analysis of Blue Nile 5
Analysis of Blue Nile’s Financial Performance 6
Strategic Issues and Problems Blue Nile Must Address 6
Recommendations 7

Blue Nile Inc. in 2011-Case Study
Blue Nile Inc. is an online retailer of certified diamonds and fine jewelry. Blue Nile has grown to be the world’s largest online retailer of such items. Blue Nile has found success in the online market by offering the best diamonds and jewelry to customers at low prices. Mainly selling engagement rings, Blue Nile also specializes in customizable jewelry designed to be worn for everyday use along with higher-priced items designed for the special occasion. In a market that totals $145 billion dollars worldwide and $65 billion in the U.S alone, it is a major feat for Blue Nile to have found their success, especially with the numerous competitors offering similar
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