BM assignment
Page 1 of 4
ASSIGNMENT MEMORANDUM
SUBJECT
: BUSINESS MANAGEMENT (BM)
BUSINESS MANAGEMENT (BM101)
ASSIGNMENT
: 2ND SEMESTER 2013
References are to the prescribed textbook: Strydom, J. (ed). 2012. Principles of
Business Management. 2nd ed. Southern Africa: Oxford University Press.
QUESTION 1
Stakeholder
Group name:
Public-related
stakeholders
Stakeholders:
Local authorities
National authorities
Neighbours/community
NGOs
Trade unions
Politicians
[20]
Stakeholder
Group name:
Business-related
stakeholders
Stakeholders:
Owners
Investors
Consumers
Personnel/employees
Shareholders
Banks
Auditors
Suppliers
Stakeholder
Group name:
Opinion-related stakeholders
Stakeholders:
Competitors
Potential employees
Media
(See Strydom, 2012, Chapter 1, p.13)
(One mark for each group name correctly classified and one mark for each of the stakeholders correctly identified under the relevant group = 3 + 17 = 20)
Marking Memorandum: 2nd Semester 2013
© IMM Graduate School of Marketing
BM / BM101
Page 2 of 4
QUESTION 2
[16]
(See Strydom, 2012, Chapter 4, pp.82-84)
Type of goal
(4 marks)
2.1
Mission
Time-frame
(4 marks)
Long-term
Management level (4 marks)
Top
2.2
Strategic
Long term/ 310 years
Top
2.3
Tactical
Medium-term
/1-3 years
Middle
2.4
Operational
Short term/ less than a year First-level/Low
Example at Bikes SA
(4 marks)
Examples must be overarching, indicating the reason why Bikes SA exists. Example must be long term, broad & focused on organisation in total
Example must be medium term & focused on division/departments Example must be short term & focused on specific activity (Marks as allocated on table = one mark each for the correct facts and one mark for each correct example = 12 + 4 = 16.)
QUESTION 3
[14]
3.1
Product requirement problem Poor quality
3.2
Not the right quantity
3.3
Not at the right place
ASSIGNMENT MEMORANDUM
SUBJECT
: BUSINESS MANAGEMENT (BM)
BUSINESS MANAGEMENT (BM101)
ASSIGNMENT
: 2ND SEMESTER 2013
References are to the prescribed textbook: Strydom, J. (ed). 2012. Principles of
Business Management. 2nd ed. Southern Africa: Oxford University Press.
QUESTION 1
Stakeholder
Group name:
Public-related
stakeholders
Stakeholders:
Local authorities
National authorities
Neighbours/community
NGOs
Trade unions
Politicians
[20]
Stakeholder
Group name:
Business-related
stakeholders
Stakeholders:
Owners
Investors
Consumers
Personnel/employees
Shareholders
Banks
Auditors
Suppliers
Stakeholder
Group name:
Opinion-related stakeholders
Stakeholders:
Competitors
Potential employees
Media
(See Strydom, 2012, Chapter 1, p.13)
(One mark for each group name correctly classified and one mark for each of the stakeholders correctly identified under the relevant group = 3 + 17 = 20)
Marking Memorandum: 2nd Semester 2013
© IMM Graduate School of Marketing
BM / BM101
Page 2 of 4
QUESTION 2
[16]
(See Strydom, 2012, Chapter 4, pp.82-84)
Type of goal
(4 marks)
2.1
Mission
Time-frame
(4 marks)
Long-term
Management level (4 marks)
Top
2.2
Strategic
Long term/ 310 years
Top
2.3
Tactical
Medium-term
/1-3 years
Middle
2.4
Operational
Short term/ less than a year First-level/Low
Example at Bikes SA
(4 marks)
Examples must be overarching, indicating the reason why Bikes SA exists. Example must be long term, broad & focused on organisation in total
Example must be medium term & focused on division/departments Example must be short term & focused on specific activity (Marks as allocated on table = one mark each for the correct facts and one mark for each correct example = 12 + 4 = 16.)
QUESTION 3
[14]
3.1
Product requirement problem Poor quality
3.2
Not the right quantity
3.3
Not at the right place
References: are to the prescribed textbook: Strydom, J. (ed). 2012. Principles of Business Management Media (See Strydom, 2012, Chapter 1, p.13) (See Strydom, 2012, Chapter 4, pp.82-84) Type of goal