Bmw's Global Ci Strategy
What is the BMW Group strategy?
Nowadays to meet the challenges in the society they formulated their Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of the company. Since 2007, they have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.
Their activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
How are BMW products sold within the UK?
The USA, Germany and the United Kingdom have the highest sales volume of BMW automobiles compared to other countries.
How is BMW advertised in the UK?
BMW (UK) Ltd. Has worked with the advertising agency WCRS since 1979 to develop adverts for BMW cars. All adverts for BMW focus on BMW's brand values, however the way these are expressed evolves in response to economic, environmental and competitive changes.
One thing that all BMW adverts have in common is that they focus entirely on the cars.
TV
Branding campaigns and new car launches.
Radio
Branding campaigns (2002 was the first year that BMW used radio for national advertising). It does not tend to be used at a national level, although may be used regionally.
Press
Colour press for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend colour supplements.
Black & white: national press.
Some regional publications (for tactical campaigns).
Outdoor campaigns
A high impact, high awareness medium used mainly for branding and new car launches.
Online advertising
On selected 3rd party sites which
Nowadays to meet the challenges in the society they formulated their Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of the company. Since 2007, they have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.
Their activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
How are BMW products sold within the UK?
The USA, Germany and the United Kingdom have the highest sales volume of BMW automobiles compared to other countries.
How is BMW advertised in the UK?
BMW (UK) Ltd. Has worked with the advertising agency WCRS since 1979 to develop adverts for BMW cars. All adverts for BMW focus on BMW's brand values, however the way these are expressed evolves in response to economic, environmental and competitive changes.
One thing that all BMW adverts have in common is that they focus entirely on the cars.
TV
Branding campaigns and new car launches.
Radio
Branding campaigns (2002 was the first year that BMW used radio for national advertising). It does not tend to be used at a national level, although may be used regionally.
Press
Colour press for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend colour supplements.
Black & white: national press.
Some regional publications (for tactical campaigns).
Outdoor campaigns
A high impact, high awareness medium used mainly for branding and new car launches.
Online advertising
On selected 3rd party sites which