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BMW - Analysis for China

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BMW - Analysis for China
BMW
Aus Freude am Fahren
A Strategic Analysis for China

Contents
I. Introduction ............................................................................................................. 3
A. Vision ............................................................................................................................... 3
B. Mission ............................................................................................................................. 4

II. Strategic Positioning ............................................................................................. 4
A. External Environmental Analysis ................................................................................. 4
Political & Legal Factors ...................................................................................................................................4
Economical Factors ...........................................................................................................................................5
Socio-Cultural Factors .....................................................................................................................................5
Technological Factors.......................................................................................................................................6
Environmental Factors .....................................................................................................................................7
Competitor Analysis .........................................................................................................................................7
B. Internal Capability Analysis ........................................................................................ 11
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