Bmw Competitive Analysis
BMW Competitive Analysis The automobile industry is the most interesting and complex business sectors in the global framework for analysis. The Japanese cars are now supplemented by luxury models, such as Lexus Infinity and Acura to compete with European cars made by BMW and Mercedes and Audi. In this analysis, I’m going to develop company profile of BMW and its competitors (Lexus and Mercedes-Benz) per Porters criteria.
BMW AG Group
BMW AG was founded in 1916. Today the Company is one of Germany’s largest and most successful car and motorcycle manufacturers in the world. BMW Group owns three of the leading premium brands in the automobile industry: BMW, MINI and Rolls-Royce. They set the highest standards in terms of aesthetics, dynamics, technology and quality, born out by the company’s leading position in engineering and innovation. The Company also has a strong position in the motorcycles industry; BMW Group also offers a full range of financial services. The Company has adoption a strategy to differentiate from others by being the number one. Long-term thinking and responsible steps have been the cornerstones of business success. The BMW Group has been a sector leader in the DJS Indices for the last seven years”. The brand is named to be top employer worldwide also leads in terms of corporate citizenship. This year the company will launch a sustainability campaign, “What’s next?” Additionally, it has new hybrid model and 100% electric car entering the market in 2012. Their design is consistent with the brand’s trademark. Today’s two of the biggest competitors are Toyota’s Lexus and
Daimler’s - Mercedes.
Lexus (division of Toyota Motor Corporation)
Established first in 1980s and launched in 1989, the Lexus marque soon became associated with quality, luxury and excellent customer satisfaction. The brand reputation grew rapidly until, just a decade after its founding. Lexus is now sold globally and Japan's largest selling
BMW AG Group
BMW AG was founded in 1916. Today the Company is one of Germany’s largest and most successful car and motorcycle manufacturers in the world. BMW Group owns three of the leading premium brands in the automobile industry: BMW, MINI and Rolls-Royce. They set the highest standards in terms of aesthetics, dynamics, technology and quality, born out by the company’s leading position in engineering and innovation. The Company also has a strong position in the motorcycles industry; BMW Group also offers a full range of financial services. The Company has adoption a strategy to differentiate from others by being the number one. Long-term thinking and responsible steps have been the cornerstones of business success. The BMW Group has been a sector leader in the DJS Indices for the last seven years”. The brand is named to be top employer worldwide also leads in terms of corporate citizenship. This year the company will launch a sustainability campaign, “What’s next?” Additionally, it has new hybrid model and 100% electric car entering the market in 2012. Their design is consistent with the brand’s trademark. Today’s two of the biggest competitors are Toyota’s Lexus and
Daimler’s - Mercedes.
Lexus (division of Toyota Motor Corporation)
Established first in 1980s and launched in 1989, the Lexus marque soon became associated with quality, luxury and excellent customer satisfaction. The brand reputation grew rapidly until, just a decade after its founding. Lexus is now sold globally and Japan's largest selling
References: Power, JD (2002). Retrieved on February 10, 2012, from Inside the minds: the automotive industry: industry executives from ford, Honda & more on Richard Hilgert. (2012) Retrieved on February 10, 2012, from http://torontostar.morningstar.ca/globalhome/industry/news.asp?articleid=536631 SGL Group (2012) Retrieved on February 11, 2012, from http://www.sglgroup.com/cms/international/press-lounge/news/2011/09/09012011_p.html?__locale=en Sarah (2010), Retrieved on February 12, 2012, from http://lexusofrenoblog.com/lexus-plans-improvements-for-future-models/