BMW CSR Assignment
A PROJECT REPORT ON
“BUSINESS ETHICS & CORPORATE GOVERNANCE”
ON
“CSR of BMW Company”
In the partial fulfilment for the award of the degree
MASTERS IN BUSINESS ADMINISTRATION
Under
FOR THE YEAR :- 2014-15 [SEMESTER – IV]
SUBMITTED ON :- 4 MARCH, 2015 TO :- PROF. DEEPA VYAS
SUBMITTED BY :- [GLS1309] BHAVIR CHAUHAN [GLS1331] JAY PANCHAL [GLS1313] SANDIP CHAVDA [GLS1345] BITTU PAUL [GLS1316] ALIMOHAMMED CONTRACTOR [GLS1357] KARAN SHAH [GLS1362] RUSHIKESH PUROHIT
Gujarat Law Society’s Institute of Computer Technology (MBA), AHMEDABAD
Table of Contents
Serial No.
Subject
Page No.
1
Introduction of BMW Group
1
2
Growth of BMW Group
3
3
Overview of CSR
5
4
CSR at the BMW Group
7
5
Analysis on Consumers and Employees as Society
11
6
Conclusion
15
#
Bibliography
16
Introduction of BMW Group
“Bavarian Motor Works”
To better understand BMW today you have to know and understand BMW history. The last century gives the “flavor” of today’s BMW cars, the ingredient that makes them so special. This “special” can be almost seen as the soul of a person. BMW cars have an unmistakably personality and an obsessive care about the feeling of driving, thus their slogan "the ultimate driving machine". This creates a bond between the car and the driver that may last for a lifetime.
These three magic letters stand for Bayerische Motoren Werke, or in English, Bavarian Motor Works. The "Motor" is the core of this acronym and is the foundation; the key part around which BMW builds every product.
1913
Not everybody knows that BMW started as a manufacturer of aircraft engines. In October 1913 Karl Friedrich Rapp establishes "Rapp-Motorenwerke" in a former bicycle factory near Munich. Rapp was an engineer who arises through the Daimler system and "Rapp-Motorenwerke" was set up as a subsidiary of "Flugwerk", an airplane maker. He started manufacturing his own aircraft engines but unfortunately
“BUSINESS ETHICS & CORPORATE GOVERNANCE”
ON
“CSR of BMW Company”
In the partial fulfilment for the award of the degree
MASTERS IN BUSINESS ADMINISTRATION
Under
FOR THE YEAR :- 2014-15 [SEMESTER – IV]
SUBMITTED ON :- 4 MARCH, 2015 TO :- PROF. DEEPA VYAS
SUBMITTED BY :- [GLS1309] BHAVIR CHAUHAN [GLS1331] JAY PANCHAL [GLS1313] SANDIP CHAVDA [GLS1345] BITTU PAUL [GLS1316] ALIMOHAMMED CONTRACTOR [GLS1357] KARAN SHAH [GLS1362] RUSHIKESH PUROHIT
Gujarat Law Society’s Institute of Computer Technology (MBA), AHMEDABAD
Table of Contents
Serial No.
Subject
Page No.
1
Introduction of BMW Group
1
2
Growth of BMW Group
3
3
Overview of CSR
5
4
CSR at the BMW Group
7
5
Analysis on Consumers and Employees as Society
11
6
Conclusion
15
#
Bibliography
16
Introduction of BMW Group
“Bavarian Motor Works”
To better understand BMW today you have to know and understand BMW history. The last century gives the “flavor” of today’s BMW cars, the ingredient that makes them so special. This “special” can be almost seen as the soul of a person. BMW cars have an unmistakably personality and an obsessive care about the feeling of driving, thus their slogan "the ultimate driving machine". This creates a bond between the car and the driver that may last for a lifetime.
These three magic letters stand for Bayerische Motoren Werke, or in English, Bavarian Motor Works. The "Motor" is the core of this acronym and is the foundation; the key part around which BMW builds every product.
1913
Not everybody knows that BMW started as a manufacturer of aircraft engines. In October 1913 Karl Friedrich Rapp establishes "Rapp-Motorenwerke" in a former bicycle factory near Munich. Rapp was an engineer who arises through the Daimler system and "Rapp-Motorenwerke" was set up as a subsidiary of "Flugwerk", an airplane maker. He started manufacturing his own aircraft engines but unfortunately
Bibliography: BMW USA (2013) – www.bmwusfactory.com FORBES Magazine (2013) – “Ranking based upon the best CSR Companies worldwide” Strategic Management Insight (2013) – Article on BMW’s development over the years The Economic Times (2012) – “BMW’s market position”