BMW S3

Sun He/Sean
Blake Hunter
Huang Xiaolu/Heloise
Chen Haoyue/Cindy

History


BMW (Bayerische Motoren Werke AG) was started in 1916



World War I



Gustav Otto, Karl Rapp, Franz Josef Popp,
Camillo Castiglioni

History


1923 First
Motorcycle (R32)



1927 first automobile invented by Max Friz
Gotthilf Durrwachter
(BMW 3/15)

History


World War II



1959 expanded factory



1973 expansion to Rosslyn, South Africa



1980 first motorcycle with anti-lock brakes History


1999-2007 New Factories are built in Russia, China, Austria, Egypt, and
India



2000 Purchased Rover Group

Industry Analysis
Three Pillars of the world Japanese Automotive
European Automotive
America Automotive

Japanese Automotive Industry:
high-performance

the

fuel-efficient cars

leader in the current market

sales

increasing every year

European Automotive Industry:


Charming and Attractive



Outstanding quality



Leading technological strength



Real sense of security

American Automotive Industry:


Need a lot of fuel



The natural and unrestrained style



Scientific and technological

Future Trend


Paris Motor Show:
• Started at Dec.11, 1894
• Intuitive way shows the future trend

High-Tech

• Satellite position systems
• Electronic information technology


Comfort & Convenience

Fuel-efficiency

• Such as BMW’s MINI Series

MINI Series

Global Issue


High oil price



Energy-saving



Product mix adjustment

Global Production

Expansion



“Consumer-hungry” policy



High-quality



Production capacity

Risk


Overseas Subsidiary:
• Cannot make sure the high-

quality image of BMW’s brand
• Affect the local manufacture

Competitor Analysis
General Motors


Established in 1908



2nd largest Automotive Corporation



Total Revenue- 181.122 Billion (2007)

Toyota


Largest Automotive Corporation



Japan Based Corporation Started in 1936 by Kiichiro Toyoda



Total Revenue’s 202.86 billion (2007)

Honda


5th largest