The ways that women are being portrayed within the media today is affecting the minds of women through body image and advertisements for diets, cosmetics, and clothing. Though the advertisement was intended for the sole purpose of getting people to buy their products, they have made their profit by sexually objectifying their models. By using models that fit the common ideals of beauty with a culture, businesses give off a perception of whom they think their products are geared to.
Image:
In the advertisement displayed, a young woman is presented laid back on what appears to be a sheet with a chocolate candy placed upon her collarbone. By having their model drape her long hair around her and positioning her arms just so, to create a seductive appearance. She also appears to be thin with blue eyes and barely any make up. The sexual appeal of the model is supported by the low cut top of her dress/blouse that has a romantic soft look with muted colors within the fabric.
Gender Message:
This image portrays women as creatures of seduction, sweet, and graceful. It uses a model with fair, flawless skin to depict their ideas on how women should look. She appears to be waiting for what seems to be a taker for her candy treat or an attempt to be seductive; showing how women should be when they wait for their partners. The parts of this add …show more content…
Young children will often model their behavior off what they have seen, heard, or experienced at some point during their lives. This model uses herself as a display for the product and she uses her body to lure in the customers with sensuality, allowing herself to be altered and sexually objectified. All of this a company that hopes to increase their sales on this product by readers of magazines who will stop and look at their