GESTURE CLUSTERS
Like any other language, body language consists of words, sentences and punctuation. Each gesture is like a single word and a word may have several different meanings. It is only when you put the word into a sentence with other words that you can fully understand its meaning.
Gestures come in ‘sentences’ and invariably tell the truth about a person’s feelings or attitudes. The ‘perceptive’ person is one who can read the nonverbal sentences and accurately match them against the person’s verbal sentences. Figure 5 shows a common critical evaluation gesture cluster. The main one is the hand-to-face gesture, with the index finger pointing up the cheek while another finger covers the mouth and the thumb supports the chin. Further evidence that this listener is critical of the speaker is seen by the fact that the legs are tightly crossed and the arm crosses the body (defensive) while the head and chin are down (hostility). This non-verbal ‘sentence’ says something like, ‘I don’t like what you are saying and I disagree with you.’
Congruence
If you, as the speaker, were to ask the listener shown in Figure 5 to give his opinion of what you have just said and he said that he disagreed with you, his non-verbal signals would be congruent with his verbal sentences, that is, they would match or be consistent. If, however, he said he was enjoying what you had to say, he would be lying because his words and gestures would be incongruent. Research shows that non-verbal signals carry about five times as much impact as the verbal channel and that, when the two are incongruent, people rely on the non-verbal message; the verbal content may be disregarded. We often see a high ranking politician standing behind a lectern with his arms tightly folded across his chest (defensive) and chin down (critical or hostile), while telling his audience how receptive and open he is to the ideas of young people. He may attempt to convince the audience