The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita
Roddick in the United Kingdom in 1976. Nowadays, The Body Shop is skin, body, and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2,500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind, love your body (source: The Body Shop) . Besides that, the founder of TBS whom is a very successful businesswoman, entrepreneur and leader, Dame Anita Riddick (2000) quoted, “In terms of the power and influence, you can forget the church, forget politics. There is no more powerful institution in society that business I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good not private greed." The Body Shop takes the safety of the product it sells very seriously and has a responsible approach to the use against criteria of health and safety environment impact and against animal testing policy .However, in the year 2006 The Body Shop agreed to a 652.3m takeover by the French cosmetics firm L’Oreal, which ironically is a very prominent brand for animal testing-cruelty for the past 30 years.
The body shop offers many cosmetics products such as shaving, face care, hair and body, eau de toilettes and accessories. This company in Malaysia is located at Level 13A & 15 Uptown 2, No 2, Jalan SS 21/37, Damansara Uptown, 47400 Petaling Jaya, Selangor Darul Ehsan Malaysia.It is based in Petaling Jaya and consists over 500 employees and has a strong track record sales growth posting double digit increases from the last year.
L'Oreal Malaysia is included 4 operating segment:
ü Active cosmetics division
ü Luxury products division
ü Professional