Body shop
Body Shop
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Body shop Body Shop is the brand name for Body Shop International Public Limited Company. The shop offers a wide variety of products and it is widely distributed across the globe. It has 2,500 stores across 61 countries that shelve 1,200 products.
Products
Body Shop products are mostly beauty and body care products. The 1,200 products range from hair, skin, body and home care products. Ingredients for these products according to Body Shop come from nature and they try to maintain them as natural as possible. Sesame oil and marula oil are the most common natural ingredients utilized by the company in making its products. Marula oil is obtained from kernels and some of its traditional use entailed body moistening as a lotion and massage treatment purposes. Sesame oil also acts as skin moisturizer and skin massage oil. Body shop obtains its ingredients via Community Fair Trade. The products fall under various categories depending on their use. The first category is fragrances, which includes varied products for men and women. Body butters include Meringa, strawberry, Shea, Satsuma, olive coconut and mango products. Skin care products contain a wide range of minerals including vitamin c, tea tree, seaweed and Aloe Vera. Under this category, Body shop has lotions approved by pediatricians for babies. Maca root and White musk are skin products for men. Make ups include eye shadow, lipstick, mineral make up and mascara. For hair care, they have banana conditioner and banana shampoo. The last category is bathing products that include soaps and gels. Antiperspirants are the latest products by Body Shop.
Market entry Initially, Body Shop was an environmental friendly single-store shop specializing in natural cosmetic products in Berkeley, California. Anita Roddick visited the shop as a customer. It inspired her to start her own shop of similar products. She opened a shop
By
Insert name
Insert institution
Body shop Body Shop is the brand name for Body Shop International Public Limited Company. The shop offers a wide variety of products and it is widely distributed across the globe. It has 2,500 stores across 61 countries that shelve 1,200 products.
Products
Body Shop products are mostly beauty and body care products. The 1,200 products range from hair, skin, body and home care products. Ingredients for these products according to Body Shop come from nature and they try to maintain them as natural as possible. Sesame oil and marula oil are the most common natural ingredients utilized by the company in making its products. Marula oil is obtained from kernels and some of its traditional use entailed body moistening as a lotion and massage treatment purposes. Sesame oil also acts as skin moisturizer and skin massage oil. Body shop obtains its ingredients via Community Fair Trade. The products fall under various categories depending on their use. The first category is fragrances, which includes varied products for men and women. Body butters include Meringa, strawberry, Shea, Satsuma, olive coconut and mango products. Skin care products contain a wide range of minerals including vitamin c, tea tree, seaweed and Aloe Vera. Under this category, Body shop has lotions approved by pediatricians for babies. Maca root and White musk are skin products for men. Make ups include eye shadow, lipstick, mineral make up and mascara. For hair care, they have banana conditioner and banana shampoo. The last category is bathing products that include soaps and gels. Antiperspirants are the latest products by Body Shop.
Market entry Initially, Body Shop was an environmental friendly single-store shop specializing in natural cosmetic products in Berkeley, California. Anita Roddick visited the shop as a customer. It inspired her to start her own shop of similar products. She opened a shop
References: Assenmacher, K. (2012). The Bodyshop - An Analysis of the Company ́s Actions towards Sustainability. New York: GRIN Verlag. Body Shop Business. (2011, August 2). Body Shop Business. Retrieved December 9, 2006, from Body Shop Business web site: http://www.bodyshopbusiness.com Body Shop BodyShop. (2002, January 11). Body Shop. USA. Retrieved December 9, 2013, from Body Shop Usa web site: http://www.thebodyshop-usa.com BodyShop Bodyshopfoundation. (2001, June 5). Body Shop Foundation. Retrieved December 9, 2013, from Body Shop Foundation web site: http://thebodyshopfoundation.org Bruin, A Dutta, M. (2007, October 22). Wonder Woman. Retrieved December 9, 2013, from Wonder Woman Website: http://d2.zedo.com Haile, T Kuratko, D. F. (2012). Entrepreneurship: Theory, Process, Practice. New York: Cengage Learning. Kurz, D. (2008, September 18). Success built on ethics - The Body Shop story. Retrieved December 8, 2013, from MWEB web site: http://www.mweb.co.za Mennen, M Nitzsch, B., & Rose, K. (2011). Bodyshop: The Photoshop Retouching Guide for the Face and Body. London: John Wiley & Sons. Older, J. (1998). Anita!: The Woman Behind the Body Shop. New York: Charlesbridge Pub Incorporated,. Stephenson, J. (2010, March 21). 25 Common Characteristics of Successful Entrepreneurs. Retrieved December 9, 2013, from Enterpreneur: http://www.entrepreneur.com/article/200730