Preview

Body Shop

Better Essays
Open Document
Open Document
841 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Body Shop
Course F2: Management concepts & their application to pharmacy
Case study: The Body Shop

1. How do you think Body Shop’s environmental policy relates to its overall business strategy?
The environment policy results in a highly differentiated operation of every part of the Body Shop business:
Highly differentiated company image: An environmental and social friendly image is maintained across its product lines. It brings out the message that healthy and beauty is enhanced through the use of natural ingredients (The Body Shop Intl. plc., 2008).
Highly differentiated products: Every aspect of product design in Body Shop needs to consider the environmental issue: Ingredients need to be naturally and responsibly sourced.
Highly differentiated packaging: Its products are presented in simple and economic packaging. Detailed information leaflets are missing and utilisation of customer service is encouraged.
Highly differentiated purchasing: The Body Shop rejects traditional business operation that exploits the weak and natural environment. It guarantees a fair profit for its suppliers and assesses their responsibility towards environmental protection (The Body Shop Intl. plc., 2008).
Highly differentiated franchising: To sharpen the ‘green image’ of the company it only sells its products within its own franchised stores (Grant 2004). Franchisees are selected on the basis of their enthusiasm and commitment towards the Body Shop’s values.
Highly differentiated marketing strategies: Its advertisements and promotions are nice and clear: the function of the product and how it promotes the green message. There is little allure of beauty, youth and sexual attractiveness (Grant 2004).
Highly differentiated Research & Development plan: It has a strong commitment towards natural product research and animal testing is prohibited in its business (The Body Shop Intl. plc., 2008).
Green corporate responsibilities: By running a business with keen commitment to the environment the


Bibliography: Grant, R. M., 2004. Contemporary Strategy Analysis. 5th ed.: WileyBlackwell. OPPapers, 2008. Body Shop International - SWOT analysis, [Online]. Available at: http://www.oppapers.com/essays/Body-Shop-International---Swot-Analysis/102162 [accessed 3 November 2008] Robbins, P. T., 2001. Greening the Corporation. 1th ed.: Earthscan Ltd. Rowbotham, F., Galloway, L. & Azhashemi, M., 2006. Operations Managmenet in Context. 2th ed.: Butterworth-Heinemann. Shooter, B., 2008. Case study handout, Lecture notes. The Body Shop Intl. plc., 2008. The Body Shop | values & campaigns, [Online]. Available at: http://www.thebodyshop.com/_en/_ww/values-campaigns/index.aspx [accessed 4 November 2008]
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    The Body Shop Canada Term Paper
    • 3682 Words
    • 15 Pages

    The Body Shop Canada Term Paper

    The body Shop Canada has two available franchise in City A and City B. Each city has its own advantages and disadvantages. Before jumping into any decisions, Mr. Paul has been informed with a new regarding the Goodwill cost for each city. After hearing the news, Mr. Paul rushes back to his house to…

    • 3682 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Trek Video Case
    • 485 Words
    • 2 Pages

    Trek Video Case

    Trek’s interest in the environmental impact of its business influenced its organizational buying process immensely. When suppliers understand the impact a product has on the environment from start to finish, it draws companies such as Trek closer to finalizing a contract with them.…

    • 485 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Media Plan
    • 2227 Words
    • 9 Pages

    Media Plan

    • Becoming well known for premium quality skincare and continuous researching and developing non chemical product with innovative. We aim to provide Australian consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.…

    • 2227 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Burt's Bees Analysis
    • 941 Words
    • 4 Pages

    Burt's Bees Analysis

    Burt’s Bees is an interesting case, which discusses the success story of an all natural skin care company. It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co-founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment. The company doesn’t test its products on animals (like many other companies) and the company’s packages are designed such that they can be recycled which in turn have the lowest impact on the environment. This helped them to capture a wide market swiftly as the customers today are very sensitive and prefer natural products over chemical-oriented ones. With the increasing pollution, there is more awareness among the people to use environmentally friendly packages and products as far as they can. Burt’s Bees seem to attract its customers covering both these aspects.…

    • 941 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    HPL Case
    • 815 Words
    • 3 Pages

    HPL Case

    1. How would you describe HPL and its position within the private label personal care industry?…

    • 815 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing & sustainability
    • 1346 Words
    • 5 Pages

    Marketing & sustainability

    Peattie, K & Belz, FM 2010 ‘Sustainability Marketing – An Innovative Conception of Marketing’ Marketing Review St. Gallen, vol. 27, no. 5, pp. 8-15.…

    • 1346 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Best Essays

    Body Shop Research
    • 4468 Words
    • 18 Pages

    Body Shop Research

    The organization continued to increase its environmental practices by switching to Ecotricity, which continuously provides them with energy from renewable sources. Also a number of their stores began operating utilizing green electricity. Today the Body Shop aims to reduce their impact on the environment through new light fixtures and store signs, which have been tailored to reduce energy usage.…

    • 4468 Words
    • 18 Pages
    Best Essays
    Read More
  • Powerful Essays

    Marketing Plan for Benefit to Increase Market Share in Its Existing Market Segment
    • 2452 Words
    • 10 Pages

    Marketing Plan for Benefit to Increase Market Share in Its Existing Market Segment

    The demand for products that are organic and made of natural ingredients is on the increase. This means that the company may need to consider how this affects their consumers and then introduce a range of products, which meets the market’s new demands.…

    • 2452 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Body Shop Llc
    • 1531 Words
    • 7 Pages

    The Body Shop Llc

    Since its inception in the 1970s, The Body Shop has experienced phenomenal growth. Specifically, revenue was growing at a rate of more than 20% per year. In the 1990s, the previously experienced revenue growth began to decline rapidly. There were numerous reasons for the steady decline in revenue growth. The two most important of these were a loss of brand image and severe competition from other skin and hair-care companies. The Body Shop expanded too quickly to maintain its previous level of profitability and traditionally recognized brand image. Even after Roddick, the founder and chief executive officer stepped down in 1998 The Body Shop continued to have problems. While revenue began to grow, pretax profit was declining and a new strategy emerged. “The strategy consisted of three principal objectives: to enhance The Body Shop Brand through a focused product strategy and increased investment in stores; to achieve operational efficiencies in our supply chain by reducing product and inventory costs; and to reinforce our stakeholder culture” (Shank and Vaccaro 120). A forecast was produced to evaluate the success of this strategy.…

    • 1531 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Whole Food Market in 2008:Vision, Core Values and Strategy
    • 1931 Words
    • 8 Pages

    Whole Food Market in 2008:Vision, Core Values and Strategy

    • Product: The company has a broad range of products including Natural and organic items…

    • 1931 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Dell Mission and Vision and Code of Ethics
    • 325 Words
    • 2 Pages

    Dell Mission and Vision and Code of Ethics

    fully integrate environmental stewardship into the business of providing quality products, best-in-class services, and the best customer experience at the best value.…

    • 325 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    case study 3
    • 838 Words
    • 3 Pages

    case study 3

    From the case, The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting up a Community Care Department and began talking to franchisees about having every shop commit to a local need, and supporting it by allowing staff time off to work on the project. But the influence of charity work came majorly from it worldwide campaigns such as AIDS complain. Secondly, The Body Shop implement parent strategy. The Body Shop did not advertise, avoided traditional distribution channels, spent as little as possible on packaging, and used product labels to describe ingredients rather than to make miraculous claims. Its products were based on all-natural ingredients, and were sold in refillable, recyclable containers. All of these above are its parent company strategy, which is adapted by all the stores across the world. Lastly the knowledge is developed and retained at the center. The Body Shop parent company would train staff and provide uniformed pamphlets to assist knowledge of the product. However it core competency is not centralization and it did not obtain excessive competitive advantage trough its centralization, The Body Shop is not an international company yet.…

    • 838 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Good Essays

    QP case competition
    • 905 Words
    • 4 Pages

    QP case competition

    One influential intangible benefit is that this strategy can help HFIC deliver a more superior customer value to the existing markets, improving her brand’s image. In the business world nowadays, customers, especially those in developed countries, place higher expectation on corporations’ product variety and their fulfillment of ethical and social standards. Through developing new product ranges, HFIC can build up a reputation for its caring of customers’ wants to enjoy shopping experience through searching among diversified outfits. Furthermore, when developing new product range signified by its greenness and sustainability, HFIC can demonstrate her strong commitment to corporate social responsibility and creating social well-being. Where many European customers are well-aware of their impact to the society and environment, HFIC’s strategy can impress them that choosing her products have outstanding advantages not only on product quality level, but also on contributing to the society. In the long-run, such intangible benefit can strengthen the non-price competitiveness of HFIC, an important method to enhance customer loyalty and capture new sources of customers.…

    • 905 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    User Requirements Specification
    • 3415 Words
    • 14 Pages

    User Requirements Specification

    This document may contain information of a sensitive nature. This information should not be provided to persons other than those who are involved in the Body Shop Project or who will become involved.…

    • 3415 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Exim Bank Report
    • 2889 Words
    • 12 Pages

    Exim Bank Report

    Chapter Particulars 01 02 03 04 05 Preface In-house Environment Management Policy and strategic plan Launches of Green product and Reporting Amendment, Compliance and Control…

    • 2889 Words
    • 12 Pages
    Powerful Essays
    Read More

Related Topics