Preview

Body Shop re logo design

Satisfactory Essays
Open Document
Open Document
251 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Body Shop re logo design
Body Shop History:
The Body Shop store opened on 26th March 1976
Environmental Projects Department of its own
1,200 products, including cosmetics e.g. Make - up
2,500 franchised stores in 61 countries
 Founded by Anita Roddick and is part owned
L'Oréal.

Brand Essence:

“Creating a comprehensive
Range of Naturally-inspired personal care products that offer performance, indulgence and great value.”

Brand Values

Body Shop Products

32 YEAR OLD WOMAN.

AD Campaigns

Timeline of Body Shops logos

1976 - 1997

1997 - 2009

2009 - present

Competitors

Body Shop’s Current logo

Body Shop Survey
Results:
- Seen as a health and wellbeing brand.
- Not as prominent as some other brands
e.g. Lush
- Very aware of Body Shop being Fair trade. - Current logo is not that eye-catching
- Current logo needs to be modernised
- Consumer like the new philosophy as attaches emotional feelings from the consumer to the brand.

Current Brand Re Launch
 Refresh the perception, reinforce it as the
Number One ethical and natural beauty retailer.  New visual language that communicates the brand philosophy, ‘Beauty With

Heart’.
 Developed to celebrate the brand’s natural ingredients, strong ethical values, and belief that beauty is more than skin-deep.

Development of the Logo

THE BODY SHOP
THE BODY SHOP

THE BODY SHOP
THE BODY SHOP

The body shop
The body shop

The body shop
The body shop

Development of the Logo

THE BODY SHOP
THE BODY SHOP

THE BODY SHOP
THE BODY SHOP

The body shop
The body shop

The body shop
The body shop

Further development

Final logo
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Body Shop Canada
    • 1601 Words
    • 5 Pages

    Body Shop Canada

    Richard Paul is looking to convince Mr. Robertson about acquiring two franchises as a first time franchisee while coming up with a financial plan that can accommodate and convince Mr. Robertson of this.…

    • 1601 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Body Shop Canada Term Paper
    • 3682 Words
    • 15 Pages

    The Body Shop Canada Term Paper

    The body Shop Canada has two available franchise in City A and City B. Each city has its own advantages and disadvantages. Before jumping into any decisions, Mr. Paul has been informed with a new regarding the Goodwill cost for each city. After hearing the news, Mr. Paul rushes back to his house to…

    • 3682 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Body Shop International
    • 1594 Words
    • 7 Pages

    Body Shop International

    We are going to show a three years forecast for The Body Shop International; it consists of three main objectives:…

    • 1594 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    American Apparel Essay
    • 1506 Words
    • 7 Pages

    American Apparel Essay

    The company’s philosophy on being sweat-shop free, Made in USA puts them at odd’s ends with their overly-sexed advertisements. Since people have layers, the brand can appeal to shoppers by helping them embrace their duality. Consumers want a brand that they can emotionally connect with, brands that reflect their passion and interests (Thau, 2014), which this emotional appeal would do. Furthermore, versatility appeals to the rational consumer looking for items with multiple uses, which translates into a good value for their…

    • 1506 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Quality Car Body Repair Essay
    • 683 Words
    • 3 Pages

    Quality Car Body Repair Essay

    With perpetually expanding activity filling our streets, individuals all attempting to stop 4 x 4's and so forth into apparently littler auto parking spots, it is not shocking that our autos get little dings and imprints, rub and scratches. So what do we do, abandon them to increase and lessen the re deal estimation of our auto or do we make a move and locate a quality auto body repair focus? Finding a decent auto body repair shop is less demanding than you may might suspect once you have more thought of what you are searching for.…

    • 683 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    The Body Shop
    • 3850 Words
    • 16 Pages

    The Body Shop

    But how The Body Shop takes part in the cosmetic industry? What are their vision and mission and what strategic directions should be recommended to the Body Shop in order to perform successfully in this industry?…

    • 3850 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Firms Of Endearment Analysis
    • 943 Words
    • 4 Pages

    Firms Of Endearment Analysis

    Unilever owns the Dove brand that was praised for uniquely marketing their skincare products. Dove created the “Real Beauty” marketing campaign that promised to “help real women reveal their own real beauty” and the Dove Self-Esteem Fund that promotes a “change in young girls’ attitudes about themselves” (Sheth, et. al, 2014, 95). This is a dramatic step away from similar companies in the market that advertised only one standard of beauty. While Dove can be commended for addressing this social issue, the “Real Beauty” campaign should not be mistaken for Unilever’s desire to inspire women. Unilever also owns Axe, a skincare line marketed towards males that routinely depicts women in the media’s traditional sense of beauty (Stampler, 2013). The “Real Beauty” campaign is not a reflection of Unilever’s need to encourage a healing message in their marketing, rather the “Real Beauty” campaign is a way for Dove to differentiate themselves in the market to sell more product. The campaign is not a company view, but a branding…

    • 943 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Swot Analysis of Body Shop
    • 749 Words
    • 3 Pages

    Swot Analysis of Body Shop

    Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries. L’Oreal, the dominant company in the beauty industry, acquired Body shop in 2006. Although Body Shop has become a subsidiary of L’Oreal S.A it still acts according to its own policy, values and ethical code. The acquisition has solved Body Shop’s financial problems and has provided the means for expansion to a bigger market share.…

    • 749 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Automotive Body Repair
    • 1940 Words
    • 8 Pages

    Automotive Body Repair

    Someone who is looking to pursue the career in automotive body repair will need to know the history, the requirements, the work environment, the salary, the types of tools used, the techniques, and the different hammering techniques. Automotive body repair shops are very common around the world because collisions occur all the time. The automotive body repair career may take up most of one's time and it will take effort from one's part but it will be worth it at the end.…

    • 1940 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Case Study: the Body Shop
    • 2372 Words
    • 10 Pages

    Case Study: the Body Shop

    Through the years as the company continued to expand their marketing and distribution, The Body Shop continued to stand with its values of not just innovating their products but with an advocacy on improving the lives of women in the…

    • 2372 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Body Shop Case analysis
    • 3936 Words
    • 15 Pages

    Body Shop Case analysis

    The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers whom believe in environmental friendly products and that are more environmentally aware.…

    • 3936 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Dove's Firming Cream: The Truth About Beauty
    • 357 Words
    • 2 Pages

    Dove's Firming Cream: The Truth About Beauty

    Dove’s attempt to communicate through advertising is vividly displayed in this advertisement for their new firming body lotion but this advertisement not only attempts to show real beauty, it also attempts to do so through techniques of visual persuasion that utilize mainly pathos, ethos, and logo’s. The Real Truth About Beauty: A Global Report aims to change the standard of beauty in the world and act as a catalyst for change in society through means of communication such as advertisements, and funds to help females.…

    • 357 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Product Design at Regal Marine
    • 260 Words
    • 2 Pages

    Product Design at Regal Marine

    The 7-minute video available from Prentice Hall, filmed specifically for this text, supplements the written case.…

    • 260 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Retail Marketing Case Study - the Body Shop in Hong Kong
    • 5600 Words
    • 23 Pages

    Retail Marketing Case Study - the Body Shop in Hong Kong

    Executive Summary 1. Literature Review 1.1 Sustainability 1.2 Store Design 1.3 Sustainable Store Design 2. Introduction of The Body Shop 3. Case Study: The Body Shop 3.1 Current Store Design 3.1.1 Store Infrastructure 3.1.2 Store Layout 3.1.3 Merchandise spatial planning 3.1.4 Visual Merchandising 4. Recommendation 5. Conclusion 6. References 1 2 2 3 6 7 8 8 9 11 12 13 14 23 24…

    • 5600 Words
    • 23 Pages
    Good Essays
    Read More
  • Powerful Essays

    UAP World Day of Architecture 2014: Logo Design Contest
    • 3728 Words
    • 22 Pages

    UAP World Day of Architecture 2014: Logo Design Contest

    The UIA invites its members to organize special activities linked to the event, which will…

    • 3728 Words
    • 22 Pages
    Powerful Essays
    Read More

Related Topics