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Presented by:
Urvishkumar Patel
Amitkumar Patel
Bhavikkumar Patel
Manojkumar Patel
Vishal Patel
Jonathan Mayes
MG - 640 Management Policy
Dr. Santanu Borah
July 27, 2008
TABLE OF CONTENTS
INTRODUCTION 5
Company Overview 5 Boeing Commercial Airplanes 5 Boeing Integrated Defense Systems 6 Boeing Capital Corporation 6 Background 7 Sales/Operations 9 Constituent Contributions to Corporate Portfolio and Revenue 12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years 14 Current Strategies (Corporate, Business, & Functional) 15 Core Competencies 18 The VRINE Model 19
COMPETITION 20
Core Competition 20 Competitive profiles 23 Comparing Core Competencies 25 Threats to Boeing’s Competitive Position 27 Main Competitors 28 Competitive Profile 30
FINANCIAL ANALYSIS 32
Introduction 32 Role of Financial Analysis 33 Liquidity/Solvency Ratios 34 Profit Ratios 35 Leverage Ratios 37 Turnover Ratios 39 Conclusion 41
SWOT ANALYSIS 42
Introduction 42 Strengths 43 Weaknesses 45 Conclusion 47 Opportunities 48 Threats 50 Conclusion 52 SWOT Matrix 53
BUSINESS DEFINITION 55
Evolution of Industry Ten Years From Now 55 Business Outlook Ten Years From Now 56
OBJECTIVES 61
ALTERNATIVES 62
Measurable Growth 62 community Change 64 Innovative Business Concept 67
RECOMENDATIONS 70
Assumptions/Logic Behind Alternatives 70 Achieve Objectives 70
IMPLEMENTATION 72
Setting Unreasonable Expectations 72 Elastic Business Definition 72 A Cause, Not a Business 73 New Voices 73 Open Market for Capital and Talent 74 Low Risk Experimentation 75 Cellular Division 75
REFERENCES 77
INTRODUCTION
Company Overview
The Boeing Company is one of the world’s leading aerospace companies and is one of the largest manufacturers of
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