Boeing Fun Field

Fun Field Exercise #1
Descriptive Information of the Corporation The following is a list of descriptive information for Boeing:
Name of the Corporation: Boeing
Current 2013 Fortune 500 ranking: #30 [1]
Corporate headquarter location and address:
Boeing Corporate Officies
100 North Riverside
Chicago, Illinois 60606 [2]
CEO’s and other key company and marketing leader’s names and position titles:
W. James (Jim) McNerney, Jr.
Chairman, President and Chief Executive Officer, The Boeing Company
Raymond L. Conner
President and Chief Executive Officer, Commercial Airplanes
Executive Vice President, The Boeing Company
Wanda K. Denson-Low
Senior Vice President, Office of Internal Governance, The Boeing Company
Thomas J.
Downey
Senior Vice President Communications, The Boeing Company
Shephard W. Hill
President, Boeing International
Senior Vice President, Business Development and Strategy, The Boeing Company
Timothy Keating
Senior Vice President, Government Operations, The Boeing Company
J. Michael Luttig
Executive Vice President, General Counsel, The Boeing Company
Dennis A. Muilenburg
Executive Vice President, The Boeing Company
President and Chief Executive Officer, Boeing Defense, Space & Security
Tony Parasida
Senior Vice President, Human Resources and Administration, The Boeing Company
Greg Smith
Executive Vice President, The Boeing Company
Chief Financial Officer, The Boeing Company
John J.
Tracy
Chief Technology Officer, The Boeing Company
Senior Vice President, Engineering, Operations & Technology
Michael B. Bair
Vice President, Marketing, Commercial Airplanes [3]

Company/consumer service contact information: 312-544-2000 [2]
Number of employees: 172,415 [5]
Additional noteworthy information:
Boeing is the largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems.
Boeing has four main branch companies divided into:
Commercial Airplanes
Defense, Space, and Security
Financial Solutions
Shared Services/Infrastructure Services [6]

Descriptive Information about the Major Products/Services The following bits of data describe Boeing’s major products and services:
Major types of products/services:
Commercial and military aircraft
Satellites
Weapons
Electronic and defense systems
Launch systems
Advanced information and communications
systems
Performance-based logistics and training [6] [8]
Annual sales: $81,698,000,000 [11]
Market share position within its industry: 30.5% [12]
Current financial performance indicators (in millions of dollars)
Gross profit margin: 15.98%
Gross profit: $13,054
Revenues: $81,698
Operating profit margin: 7.72%
Earnings from operations: $6,311
Industry operating profit margin: 11.44%
Net profit margin: 4.77%
Net earnings attributable to parent: $3,900
Net profit margins according to industry: 8.73%
Return on equity (ROE): 66.47%
Share holders’ equity: $5,867
ROE comparison to industry: 17.81%
Return on assets (ROA): 4.39%
ROA comparison to industry: 6.16% [11]
Current stock prices: $100
Number of outstanding shares: 6,746,242 [4][7]

General Descriptive Information of the Industry The Boeing Company is engaged in the design, development, manufacturing, sale and support of commercial jetliners, military aircraft, satellites, missile defense, human space flight, and launch systems and services.
The company is mainly known for its production of the 787 Dreamliner and is used internationally, as well as its commercial airplanes and military aircraft divisions. Two of its main competitors include Airbus and Lockheed Martin.
This industry is characterized by manufacture and overhaul of complete aircrafts, as well as developing prototypes and convert aircrafts. This industry also includes aircraft engine and propulsion system manufacture, conversion and overhaul. Additionally, the industry makes related parts and auxiliary equipment. [10]
Descriptive Information of the Main Customer Segment Boeing’s target market is not a wide base and therefore focuses on retaining the customers it already has. Boeing’s main target markets are the airlines throughout the world. Air travel and traffic has seen steady, but small growth. Boeing predicts that this trend will continue to grow by 5% for the next 20 years and therefore will foster the growing need for fast, efficient transport. Its main marketing strategy is to emphasize to its target market that its aircrafts fly faster and longer distances than its industry
competitors. Emerging markets, such as China, are also of high interest to Boeing. It predicts that 68% of its new airplanes will be single-aisle airplanes, characteristic of growth in emerging markets. Twin-aisle airplanes are also expected to see a steady incline, already accounting for 19% of today’s fleet of aircrafts. Boeing will also target this trend to expand into more international markets. [9]

Works Cited
[1] "Fortune 500 2013: Full List." CNNMoney. Cable News Network, n.d. Web. 26 May 2013. .
[2] "Contact Us." Boeing: Contact Us. Boeing, n.d. Web. 26 May 2013. .
[3] "About Us." Boeing: Executive Biographies. N.p., n.d. Web. 26 May 2013. .
[4] "Stock Information." The Boeing Company. N.p., n.d. Web. 26 May 2013. .
[5] "About Us." Boeing: Boeing Employment Numbers. N.p., n.d. Web. 26 May 2013. .
[6] "About Us." Boeing: Boeing in Brief. N.p., n.d. Web. 26 May 2013. .
[7] "Stock Information." The Boeing Company. N.p., n.d. Web. 26 May 2013. .
[8] "Company Profile." The Boeing Company. MarketLine Advantage, n.d. Web. 26 May 2013. .
[9] "Long-Term Market." Boeing: Current Market Outlook 2012-2031. N.p., n.d. Web. 26 May 2013. . [10] "Aircraft, Engine & Parts Manufacturing in the US." IBISWorld Industry Report 33641a. IBISWorld US, n.d. Web. 26 May 2013. .
[11] "Boeing Co. (BA) | Profitability Analysis." Stock Analysis on Net. N.p., n.d. Web. 26 May 2013. .
[12] "Major Companies." The Boeing Company. IBISWorld US, n.d. Web. 26 May 2013. .