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Boeing: Soaring to New Heights

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Boeing: Soaring to New Heights
Soaring to new heights…literally
Sales Management
Group project
Due 4/23/2012

Company Description

The Boeing Company has been a leader in the aviation industry for decades. It has not only had a critical part in the Civil Aviation industry, but more importantly has been a cornerstone in protecting American interests throughout the world for the last century. From the B-17 Bombing raids over Germany during World War 2, to the modern joint effort with Lockheed Martin’s F-22 Raptor program, Boeing has been a leader throughout its history and the future looks promising.
Mission Statement:
Values:
Boeing Mission Statement
Leadership
We will be a world-class leader in every aspect of our business in developing our team leadership skills at every level
Integrity
We will always take the high road by practicing the highest ethical standards and by honoring our commitments
Quality
We will strive for continuous quality improvement in all that we do, so that we will rank among the world’s premier industrial firms in customer, employee and community satisfaction.
Customer satisfaction
Satisfied customers are essential to our success. We will achieve total customer satisfaction by understanding what the customer wants and delivering it flawlessly.
People working together
We recognize that our strength and our competitive advantage is and always will be people.
A diverse and involved team
We value the skills, strengths and perspectives of our diverse team. We will foster a participatory workplace that enables people to get involved in making decisions about their work that advance our common business objectives.
Good corporate citizenship
We will provide a safe workplace and protect the environment. We will promote the health and well-being of Boeing people and their families.
Enhancing shareholder value
Our business must produce a profit, and we must generate superior returns on the assets entrusted to us by our shareholders.

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