Boeing vs. Air Bus - SWOT Matrix
Boeing Commercial Airplane Group
SWOT Matrix
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SO Strategies-Use strength to take advantage of opportunities
WO Strategies-Overcome weaknesses by taking advantage of opportunities
ST Strategies-Use strengths to reduce threats
SW Strategies-Minimize weaknesses and reduce threats
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Strengths - S
1. Vast experience in Aircraft Design
2. Variety of Designs in different fields
3. Diversified business (commercial, military, aerospace)
4. Boeing owned Capital Corporation (lease and loan)
5. Production Capability (550 vs. 235 airplanes at Air Bus)
6. Highly technical qualified personnel
7. Continuous improvement programs for Designs
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Weaknesses - W
1. Failure to recognize potential competition.
2. Too many airplane designs and models.
3. Lack of in-depth analysis of markets
4. Individual customize offering without the proper infrastructure.
5. "King of the hill" and three (3) C's mindset
6. Inefficient production Systems
7. Supply chain.
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Opportunities - O
1. Big Airlines competition for newer, technologically advanced airplanes
2. The need for more advance and safer airplanes.
3. Timing to replacing old and obsolete airplanes. (cycles)
4. Potential new markets such as China, Asia
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Threats - T
1. Air travel market is very unstable (changes quickly)
2. Increased regulatory climate
3. Employees labor unions. & Engineers strike
4. Reduction in market share by Strong competition from Air Bus
5. Slow down on global economy resulting in order cancellations
6. Completion based on price only
__________________________________________________________
__________________________________________________________
Strategies:
S
1,2,5
O
1,2,4
Modify
SWOT Matrix
____________________________________________________________
SO Strategies-Use strength to take advantage of opportunities
WO Strategies-Overcome weaknesses by taking advantage of opportunities
ST Strategies-Use strengths to reduce threats
SW Strategies-Minimize weaknesses and reduce threats
__________________________________________________________
Strengths - S
1. Vast experience in Aircraft Design
2. Variety of Designs in different fields
3. Diversified business (commercial, military, aerospace)
4. Boeing owned Capital Corporation (lease and loan)
5. Production Capability (550 vs. 235 airplanes at Air Bus)
6. Highly technical qualified personnel
7. Continuous improvement programs for Designs
___________________________________________________________
Weaknesses - W
1. Failure to recognize potential competition.
2. Too many airplane designs and models.
3. Lack of in-depth analysis of markets
4. Individual customize offering without the proper infrastructure.
5. "King of the hill" and three (3) C's mindset
6. Inefficient production Systems
7. Supply chain.
___________________________________________________________
Opportunities - O
1. Big Airlines competition for newer, technologically advanced airplanes
2. The need for more advance and safer airplanes.
3. Timing to replacing old and obsolete airplanes. (cycles)
4. Potential new markets such as China, Asia
___________________________________________________________
Threats - T
1. Air travel market is very unstable (changes quickly)
2. Increased regulatory climate
3. Employees labor unions. & Engineers strike
4. Reduction in market share by Strong competition from Air Bus
5. Slow down on global economy resulting in order cancellations
6. Completion based on price only
__________________________________________________________
__________________________________________________________
Strategies:
S
1,2,5
O
1,2,4
Modify