Preview

BOEING's Strength, Weakness, Threats, Oppotunities and its Implication

Good Essays
Open Document
Open Document
1050 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
BOEING's Strength, Weakness, Threats, Oppotunities and its Implication
Strengths Implications

1. Highly Skilled Managers The operation of the company will run smoothly. The performance of the company will improve and would lead the company to be successful.

2. Provide global customer support It would serve the customers better and it would be very convenient to those customers in other countries to ask for help. This would help the company to gain a better image due to the provided services to help the customers.

3. Outsourcing It can save time for the company to manufacture or assembly its products.

4. Emphasizing the product quality The durability of the company could last long. It gives the company to have a durability image to the customers. Customers would likely be satisfied and the company could gain some customer loyalty.

5. Recognized market leader Customers would likely choose them first as their priority.

6. Strong brand name Customers would easily associate the product. The brand name is instilled in the mind of the customers. Then, customers would think that the product is of good quality and the product would be their major choice when purchasing. The company would be able to generate higher sales for having strong brand name. It also has more advantage than the competitors in many areas.

7. Joint ventures/ Alliances with other aircraft companies It would help the company lessen its burden on producing other parts of aircraft. It aids on making the production of aircraft faster with the service of another companies. It would make the aircraft production for two aircraft companies sharing ideas for the betterment of the aircraft.

8. Many Features This will give higher probability that the customer would buy the product because of the extra features. This is absolutely an advantage for the company. If passengers are satisfied by this aircraft most probably that the airline would buy again from the same company of aircraft gaining customer loyalty.

Weaknesses Implications

1. Layoff technical workers It will

You May Also Find These Documents Helpful

  • Satisfactory Essays

    4. Businesses choose outsourcing as an alternative to making goods in-house providing in-house services when:…

    • 564 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Scotts CaseStudy

    • 886 Words
    • 3 Pages

    The strategic benefit for the company to outsource the production process is the potential savings base on low labor cost in China. And by moving all its product line to China, it can be easier for the company to manage the production.…

    • 886 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    West Jet Case Study

    • 1686 Words
    • 7 Pages

    * Leveraged technology to reduce operating costs (which is 30% below its main competitors) which, sequentially, leads to offer customers low fares and convenient point-to-point air travel…

    • 1686 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Boeing Internal Analysis

    • 1363 Words
    • 6 Pages

    This report discussed the components of internal analysis, competitive advantage, and strategic competitiveness of Boeing Company. This is done by analyzing the tangible & intangible resources, capabilities, and core competencies in order to clarify Boeing’s strengths and weaknesses.…

    • 1363 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Boeing Case Study

    • 567 Words
    • 3 Pages

    William Boeing founded the Boeing airplane company in early 20th century. After strings of acquisition and mergers, this company grew and became the current largest world aerospace industry. Followed by previous reorganizations in 19990s, this company decided to start its branding campaign in May 2001. This campaign was consisting of lots of effort and structural changes for the first time in this corporate history. The media was showing the initial success of this campaign just after its beginning. Few days after the grand opening of the new headquarter in Chicago, which was part of campaign, the world shocked by the act of terrorism. On September 11, 2001 terrorist used this company's product as weapon of mass destruction to massacre innocent people. Four Boeing airplanes used by terrorist caused a great concern for this company about its swinging campaign. Some serious decision needed to be taken about branding process.…

    • 567 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Boeing Strategic Plan

    • 1105 Words
    • 6 Pages

    Creating firm investment values for aircraft owners: Working together with the investor and financial communities during the design process has resulted in a product strategy with great market acceptance.…

    • 1105 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Concept Proposal Report

    • 2612 Words
    • 11 Pages

    With respect to the modernized lifestyle, more and more city residents are suffering from sub-health. To avoid the sequence of sub-health, conscious consumers demand more natural and healthier products. Innocent is a remarkable brand of healthy food. It is marked by the pure fruits ingredients and has become the market leader of fruit smoothies. Innocent targets young professionals and Innocent smoothies are popular as healthy drinks at lunch. However, from the target’s consideration, healthy drinks can’t fulfil their psychological needs namely stress release and inspiration. Based on recent research, a quarter of workers feel stressed a lot of time. Those in the £15,500-24,999 income bracket are particularly worried (Mintel, 2009). It means that there is a large, potential demand of stress release product but a scarcity of supply.…

    • 2612 Words
    • 11 Pages
    Best Essays
  • Better Essays

    Jetblue Vrio

    • 885 Words
    • 4 Pages

    | Firm’s infrastructure: Hierarchical and family oriented business, quality control, financial control, significant process improvements, skilled management personnel, licensing with third party manufacture.…

    • 885 Words
    • 4 Pages
    Better Essays
  • Good Essays

    3 – Leadership; Every high performance organizations must have a very good leadership skill to guide all their workers in performing a high standard quality of work. For example, what is the different between a boss and a leader?…

    • 702 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    boeing

    • 1731 Words
    • 7 Pages

    The Boeing Company (Boeing), incorporated on July 19, 1916, is an aerospace company and the largest manufactor of commercial and military aircrafts in the world. The Company operates in five segments: Commercial Airplanes, Boeing Military Aircraft (BMA), Network & Space Systems (N&SS), Global Services & Support (GS&S) and Boeing Capital Corporation (BCC). Boeing's supply chains across its business units are quite complex and, more importantly, quite different from one another. In this report I will focus on commercial airplane supply chain and analyze the Dreamliner case.…

    • 1731 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Boeing-Case Study

    • 311 Words
    • 2 Pages

    Lack of communication and the companies inability to inform the employees of what changes affected production at Perrier, the company made excessive changes, the company introduces a series of changes and the people felt the changes were unnecessary, and they were unsure if they would still have the required skills to continue to work for the company. Perrier has made quite a fair amount of changes in a short period of time and they will need to be aware that some people may not agree to the change and might not work to their full potential. Most of Perrier's employees did not think the changes were necessary for the organization to grow. There were some employees who thought Perrier's conducted unnecessary changes to impact their normal workload. The latter change was considered as the lack of conviction that change is needed. There was also the Perceived Negative Effect on Interest -this resistance to change will be affected by people's perceptions of the likely effect of the change on their "interests'', a term that can cover a wide range of factors including their authority, status, rewards(including salary), opportunity to apply expertise, membership of friendship networks, autonomy, and security. The employees at Perrier were concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering effects for the success of the business.…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Case Study: Boeing

    • 814 Words
    • 4 Pages

    - Systems: With this element, Boeing decided to create more value for its customers by…

    • 814 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Case Study

    • 415 Words
    • 2 Pages

    | * Wider market * Higher profit * More competitive product * Brand new appearance.…

    • 415 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    - The name of the brand makes the product successful because it is trusted by the customers of the good quality service it produce, after a very long time the brand name still stands which is a confirmation to buyers that the product can be trusted because many brands pitch yet some never make it to the hierarchy top to stand firm.…

    • 483 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    marketing essay

    • 2202 Words
    • 9 Pages

    The brand name is the chiefest of brand elements to achieve brand equity. “It can be an extremely shorthand means of communication.” (Kevin Lane Keller, P145) Brand name is an important part to achieve brand equity. Firstly, brand name as an introduction to the brand, customers get information from name and increase awareness of the company. And a brand name is the foundation of a brand image which associated with brand can be built with advantages over time. Also, brand name selecting a good brand name is difficult and certainly an art and science. Like any brand element, brand name can improve brand awareness. A successful brand name should be easily to pronounce and spell, meaningful and familiarity, distinctive and unique, such as Coca-Cola common name is Coke. In addition, brand name is implied what products that company offering. For example, KFC indicate Kentucky Fried Chicken. There are numbers of ways to choosing a brand name for a new product. Whether business chooses a brand name on their own mind or seeks a brand name from professional marketing firms, the naming procedures are needed. The…

    • 2202 Words
    • 9 Pages
    Powerful Essays