SOCIAL
Decline in economically active population and growing porportion of workers without job security
Evolution of the consumer’s lifestyle (need, taste …)
LEGAL
Local legislation : a particular kind of wood with no formaldehyde emission
Different regulation
ECONOMIC
Worsening public financing
Low productivity of SMEs
POLITICAL
Government instability (seven prime ministers in seven years)
The high parity of the yen became a crucial political problem
Companies depend on political system and its instability (privatization, nationalization)
Evolution of the modern capitalism
TECHNOLOGICAL
A permanent supervision which improve innovation by a strong conccurency : some companies tend to despair.
Japan
Germany
SOCIAL
Demographic declin partially offset by immigration
The conquet of the German market is a way to counter German concurrency
Age structure : 25-54 years: 38.3% (male 24,149,308/female 24,588,409) urban population: 91.3% of total population (2011)
LEGAL
European construction : ALENA. It allows free good circulation.
ECONOMICAL
Very high national savings level (around 23% of GDP)
90% of public debt held by domestic investors
Mergers and acquisitions abroad favoured by the yen’s high exchange rate ; more favourable yen’s exchange rate due to new monetary easing
Low female employment rate
Highly dependent on world markets, partucularly European ones
Persistent backwardness of eastenr Länder, though gap is narrowing
Strong footbal in emerging markets (1/3 of exports)
Export-oriented SME’s (Mittlstand) are family-minded and have strong regional base
Central and eastern Europe integrated in the production process
Political pressure groups and leaders: other: business groups; trade unions
POLITICAL
TECHNOLOGICAL
High quality contributing to competitiveness and profitability
Italy
SOCIAL
Low household debt
25-54 years: 43.2% (male