Bombardier Inc. Case Study
Company Background
Bombardier Inc. is an international aerospace and transportation company, which is headquartered in Montreal, Canada. Tracing back to 1942, Bombardier Inc. was established by Joseph-Armand Bombardier at Valcourt in the eastern of Quebec, Canada. Bombardier Inc. has two main business focuses, which can be split into two divisions; Bombardier Aerospace (BA) and Bombardier Transportation (BT). The main objective of Bombardier Inc. had always been to be a leader in both aerospace and land transportation markets. BA is a Canadian multinational aerospace, which is the global leader in regional aircraft manufacturing. At the same time, BT focuses on land transportation, which began as a maker of jetskis and snowmobiles. BT is widely accepted as a world leader and a largest manufacturer in developing and trading high quality rail equipment since it brought in the German DaimlerChrysler Rail Systems GmbH (ADtranz) to be an …show more content…
On 23rd July 2014, Bombardier has announced the implementation of a new organisation structure. Two major segments are Bombardier Transportation (BT) and Bombardier Aerospace (BA). In addition, BA is separate into three minor segments including Bombardier Business Aircraft (BBA), Bombardier Commercial Aircraft (BCA), and Bombardier Aerostructures and Engineering Services (BAES) in order to reduce cost and overhead. According to Pierre Beaudoin, “This marks another step in Bombardier's evolution” (reuters.com, 2015). This new organisation structure will enable the company to be more flexible to respond to the real needs of customers. In 2014, BBA has continuously improved due to the strengthening of North America economy. As a result, the industry had increased 6 percent of aircraft delivered compare with 2013. As a consequence, in 2013 and 2014, Bombardier’s aerospace revenue had slightly increased as shown in figure
Bombardier Inc. is an international aerospace and transportation company, which is headquartered in Montreal, Canada. Tracing back to 1942, Bombardier Inc. was established by Joseph-Armand Bombardier at Valcourt in the eastern of Quebec, Canada. Bombardier Inc. has two main business focuses, which can be split into two divisions; Bombardier Aerospace (BA) and Bombardier Transportation (BT). The main objective of Bombardier Inc. had always been to be a leader in both aerospace and land transportation markets. BA is a Canadian multinational aerospace, which is the global leader in regional aircraft manufacturing. At the same time, BT focuses on land transportation, which began as a maker of jetskis and snowmobiles. BT is widely accepted as a world leader and a largest manufacturer in developing and trading high quality rail equipment since it brought in the German DaimlerChrysler Rail Systems GmbH (ADtranz) to be an …show more content…
On 23rd July 2014, Bombardier has announced the implementation of a new organisation structure. Two major segments are Bombardier Transportation (BT) and Bombardier Aerospace (BA). In addition, BA is separate into three minor segments including Bombardier Business Aircraft (BBA), Bombardier Commercial Aircraft (BCA), and Bombardier Aerostructures and Engineering Services (BAES) in order to reduce cost and overhead. According to Pierre Beaudoin, “This marks another step in Bombardier's evolution” (reuters.com, 2015). This new organisation structure will enable the company to be more flexible to respond to the real needs of customers. In 2014, BBA has continuously improved due to the strengthening of North America economy. As a result, the industry had increased 6 percent of aircraft delivered compare with 2013. As a consequence, in 2013 and 2014, Bombardier’s aerospace revenue had slightly increased as shown in figure