Bombardier Transportation and the Adtranz Acquisition
Bombardier Transportation and the Adtranz Acquisition
Executive Summary………………………………..3
Current Situation………………………………...4
Team Structure…………………………………………4
Global Drivers…………………………………………5
Problem…………………………………………5
Analysis…………………………………………….5
Possible Solutions……………………………………6
Solution Recommendation……………………………………6
Implementation Issues…………………………………….7
Time Line…………………………………………8
Bibliography…………………………………………10
Executive Summary
Bombardier Transportation had one main problem which is that there isn’t any specific and defined organizational structure. This situation was particularly a problem with Bombardier Transportation trying to merge with Adtranz. Establishing the corporate culture is the first step that needed to be taken in order to be a successful company as well as increase the morale of the employees. A possible solution would be to redesign the firms value chain which would result for such positive outcomes such as ensure rapid growth in the market share, growth in scope of economies expansion with other products, increase speed of responsiveness to environmental changes as well as significant gains in the firms cost structure. For Bombardier to truly benefit as a company, they need to implement the International Matrix Structure for the acquisition with Adtranz. This structure would allow adequate communication and help the company in regards to being responsive to area demands, lost opportunities with area/product opportunities, establishing a corporate strategy and the issues with the constraints on resources. We feel that the International Matrix Structure will help Bombardier with the areas of the company that need improvement. The acquisition brought technology needed to improve the company locomotives, caused the company to develop an organizational structure and with the development of the International Matrix Structure, Bombardier will be able to have good communication, a defined corporate structure as well as informed employees which
Executive Summary………………………………..3
Current Situation………………………………...4
Team Structure…………………………………………4
Global Drivers…………………………………………5
Problem…………………………………………5
Analysis…………………………………………….5
Possible Solutions……………………………………6
Solution Recommendation……………………………………6
Implementation Issues…………………………………….7
Time Line…………………………………………8
Bibliography…………………………………………10
Executive Summary
Bombardier Transportation had one main problem which is that there isn’t any specific and defined organizational structure. This situation was particularly a problem with Bombardier Transportation trying to merge with Adtranz. Establishing the corporate culture is the first step that needed to be taken in order to be a successful company as well as increase the morale of the employees. A possible solution would be to redesign the firms value chain which would result for such positive outcomes such as ensure rapid growth in the market share, growth in scope of economies expansion with other products, increase speed of responsiveness to environmental changes as well as significant gains in the firms cost structure. For Bombardier to truly benefit as a company, they need to implement the International Matrix Structure for the acquisition with Adtranz. This structure would allow adequate communication and help the company in regards to being responsive to area demands, lost opportunities with area/product opportunities, establishing a corporate strategy and the issues with the constraints on resources. We feel that the International Matrix Structure will help Bombardier with the areas of the company that need improvement. The acquisition brought technology needed to improve the company locomotives, caused the company to develop an organizational structure and with the development of the International Matrix Structure, Bombardier will be able to have good communication, a defined corporate structure as well as informed employees which
Bibliography: "About Us." Transportation. 2008. Bombardier. 15 June 2008 . "History." Transportation. 2008. Bombardier. 15 June 2008 . Pett, David. "Is Bombardier 's Transportation Division Ready to Leave the Nest?" NationalPost. 13 Feb. 2008. Financial Post Trading Desk. 12 June 2008 . Rmorg091, comp. "Bombardier Ad." YouTube. 27 Nov. 2007. 12 June 2008 . "Transportation." Bombardier. 1997. BOMBARDIER, Inc. 12 June 2008 .