Book Report: Let My People Go Surfing
Andrew McNeil
Mana 181-Spring
Dr. Rehbein
Book Report
Let My People Go Surfing
The corporate citizenship of Patagonia is one of long-standing and innovation. Since their products cater to individuals who not only enjoy, but love the wilderness, their commitment to decreasing the negative affects of their business practices and improving the world around them is a belief rather than a task or goal. Since this is the case they instinctively try and find new and better ways to fulfill this belief while other companies follow the “green” trend. They have been actively involved in helping the environment and those who share this ideal for over 20 years. This shows that they are not interested in temporary “fly-by” solutions to …show more content…
It is divided, in the simplest terms, into five different categories including: lead an examined life, clean up our own act, do our penance, support civil democracy, and influence other companies.[2] In each of these sections lies a much more deeply-rooted philosophy dedicated to the pursuance of environmental excellence and leadership, without compromising their ideals of quality and customer service. This strategy, which basically consists of being a responsible human being in terms of everyday actions and decisions, evolved from their humble beginnings as a company of climbers turned entrepreneurs. Since, Y.C. was first an outdoorsman, along with his friends and colleagues, their interest in preserving the sanctity of our environment and all its’ aspects directly correlated to their enjoyment of their respective practices and sports. It began with a “clean-climbing” article praising the use of more environmentally-friendly chocks and the evolved into a more widespread and involved strategy for changing the world we live, or in better terms “re-naturalizing” it. Along with this the company began, and continues, to encourage grass-root movements that strive to change corporate policy in conjunction with environmental concerns, and even settled on providing 1% of all of its’ sales to these certain groups and organizations (mostly non-NGO’s). The idea that Patagonia based much of its’ environmental innovations and strategies around was that they could not rightly sit by the sidelines and watch the environment, as the basis for their products’ usefulness, be destroyed by those inhabiting it. In 1991 during the midst of a depression, the growth so readily available to Patagonia was halted and they
Mana 181-Spring
Dr. Rehbein
Book Report
Let My People Go Surfing
The corporate citizenship of Patagonia is one of long-standing and innovation. Since their products cater to individuals who not only enjoy, but love the wilderness, their commitment to decreasing the negative affects of their business practices and improving the world around them is a belief rather than a task or goal. Since this is the case they instinctively try and find new and better ways to fulfill this belief while other companies follow the “green” trend. They have been actively involved in helping the environment and those who share this ideal for over 20 years. This shows that they are not interested in temporary “fly-by” solutions to …show more content…
It is divided, in the simplest terms, into five different categories including: lead an examined life, clean up our own act, do our penance, support civil democracy, and influence other companies.[2] In each of these sections lies a much more deeply-rooted philosophy dedicated to the pursuance of environmental excellence and leadership, without compromising their ideals of quality and customer service. This strategy, which basically consists of being a responsible human being in terms of everyday actions and decisions, evolved from their humble beginnings as a company of climbers turned entrepreneurs. Since, Y.C. was first an outdoorsman, along with his friends and colleagues, their interest in preserving the sanctity of our environment and all its’ aspects directly correlated to their enjoyment of their respective practices and sports. It began with a “clean-climbing” article praising the use of more environmentally-friendly chocks and the evolved into a more widespread and involved strategy for changing the world we live, or in better terms “re-naturalizing” it. Along with this the company began, and continues, to encourage grass-root movements that strive to change corporate policy in conjunction with environmental concerns, and even settled on providing 1% of all of its’ sales to these certain groups and organizations (mostly non-NGO’s). The idea that Patagonia based much of its’ environmental innovations and strategies around was that they could not rightly sit by the sidelines and watch the environment, as the basis for their products’ usefulness, be destroyed by those inhabiting it. In 1991 during the midst of a depression, the growth so readily available to Patagonia was halted and they