Bookstore Marketing Plan
Harrisburg, PA 17110-2999
For the purposed business of
HACC’s Overholt Bookstore
of Harrisburg Area Community College
December 5, 2010
Table of Contents
Page
Executive Summary...........................................................................................................................
Situational Analysis........................................................................................................................... Company Analysis........................................................................................................................ Derrick Beards, VP................................................................................................................... Jonathan Fertal, VP.................................................................................................................. Mihir Patel, VP......................................................................................................................... Cio Shephard, Pres................................................................................................................... Mission Statement.................................................................................................................... Customer Analysis........................................................................................................................ Industry Trends............................................................................................................................. Competitors Analysis.................................................................................................................... External Market Environment Analysis........................................................................................ SWOT
For the purposed business of
HACC’s Overholt Bookstore
of Harrisburg Area Community College
December 5, 2010
Table of Contents
Page
Executive Summary...........................................................................................................................
Situational Analysis........................................................................................................................... Company Analysis........................................................................................................................ Derrick Beards, VP................................................................................................................... Jonathan Fertal, VP.................................................................................................................. Mihir Patel, VP......................................................................................................................... Cio Shephard, Pres................................................................................................................... Mission Statement.................................................................................................................... Customer Analysis........................................................................................................................ Industry Trends............................................................................................................................. Competitors Analysis.................................................................................................................... External Market Environment Analysis........................................................................................ SWOT
Cited: “College Data Book/Harrisburg Student Population Demographics Fall Semester.” Harrisburg Area Community College. Office of Institutional Research and Planning. 2009-2001. Web 11 Oct. 2010. <http://www.hacc.edu/AboutUs/ Administration/InstitutionalResearchandPlanning /upload/New%20Fall%20ColWide%20Demographics.pdf> “Special Analysis 2002.” National Center for Education Statistics (NCES). U.S Department of Education Institute of Education Sciences. IES. N.D. Web 12 Oct. 2010. <http://nces.ed.gov/programs/coe/2002/analyses/nontraditional/sa01.asp>