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Boost Juice Case Study Kit

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Boost Juice Case Study Kit
esh s. fresh fresh as. as. fresh esh Boost as. as. fresh
Study Kit fresh as. as.
Boost mission statement:
“To become one of the world’s most famous & loved brands!”
Inside
03 The Word according to J
About Boost Wellness Category A Boost is Born
04 Our Products
Our Menu Complementary Products Supermarket Range
06 Meet the THINK Tank 08 About Janine 09 The Boost Story 12 Love Life
...love the environment
13 Marketing & Promotions
Branding Major Campaigns Big Banana Peel What’s ya Name Game VIBE Club Customer Relations Boost your Life Barry Boost Jeans for Genes Pink Ribbon Day VIBE Newsletter School Fundraising
16 Celebrities at Boost 17 Celebrity endorsements 18 Design & Development 20 Boost international 22 Awards 23 Quotes 24 Juicy Bits
Thanks for your interest in Boost Juice Bars! This kit contains a bit about how we started, our stores, our marketing & more! There is heaps more information available on our website - www.boostjuicebars.com. We hope this kit helps you to get to know us a little better! resh as. sh fresh as. fresh as.
The wordJ according to
About
Boost Juice Pty Ltd incorporated in March 2000.
Founder Company Secretary
Janine Allis Amy Roy
CEO
Jeff Allis
Stores opened as at December 2009: 180 Countries Boost is located in:
Australia Chile Hong Kong Mexico Singapore UAE
UK Kuwait Estonia
China Macau Thailand
South Africa Indonesia Lithuania Malaysia Germany
Coming soon...
New stores in Hong Kong and Indonesia!
Janine Allis
Founder
The wellness category
Boost Juice is an amazing retail phenomenon with a growth platform of an average of 28 stores a year for seven years. With a group turnover exceeding $AUD85,000,000 per annum, Boost Juice is the largest juice and smoothie bar in the Southern Hemisphere and is in more countries than any other juice bar in the world. With over 200 stores that have been opened in seven short years, Boost Juice is one of Australia’s most successful retail networks, with a
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