boots
Economic Enviromental Globalization
BOOTS PLC: JAPAN MARKET ENTRY
1. Would Mitsubishi be able to help Boots manage the Japanese regulations?
Boots needs to reformulate more than 2,000 products in order to meet with the regulations and import restriccions of Japanese market, wich is a huge investment and after reformulation, these product have to be registered with the Japanese authorities whin had considerable leeway in how they applied such regulation. Nevertheless, Mitsubishi Corporation belong to the Mitsubishi keiretsu wich is one of the oldest and largest industrial group in Japan and are leaders in their respective industries, they already have expirience working with foreign firms to established in Japan and they are looking to increase its retail activities. So they match in the right way with MC to manage all of the Japanese regulation.
2. Would it be able to provide meaningful advice about how to attract and retain Japanese costumers?
Foreign companies often had difficulty entering Japan, due to the complexity for obtaining resources, and local reputation or business relationship, the trend is to see as less trustworthy the foreign firms. So in order to attract and retain costumers MC is the best option for entering the Japanese Market due to its well known reputation and acces to resources ( people, real state and financial resources). But they still have to be aware of the complexity of the health and beauty business in Japan, wich have many differentiation for each area.
3. Would the two companies continue to share the same interests?
The joint venture proposal is giving Boots the decision advantage by having 51% stake of the joint venture, and as MC is looking to increase retail activities they are in the same direction and should continue to have the same interest in the process of entering this market.
Was the proposed joint venture a good idea for Boots?
Is a great idea, in order to enter the japanese market they
BOOTS PLC: JAPAN MARKET ENTRY
1. Would Mitsubishi be able to help Boots manage the Japanese regulations?
Boots needs to reformulate more than 2,000 products in order to meet with the regulations and import restriccions of Japanese market, wich is a huge investment and after reformulation, these product have to be registered with the Japanese authorities whin had considerable leeway in how they applied such regulation. Nevertheless, Mitsubishi Corporation belong to the Mitsubishi keiretsu wich is one of the oldest and largest industrial group in Japan and are leaders in their respective industries, they already have expirience working with foreign firms to established in Japan and they are looking to increase its retail activities. So they match in the right way with MC to manage all of the Japanese regulation.
2. Would it be able to provide meaningful advice about how to attract and retain Japanese costumers?
Foreign companies often had difficulty entering Japan, due to the complexity for obtaining resources, and local reputation or business relationship, the trend is to see as less trustworthy the foreign firms. So in order to attract and retain costumers MC is the best option for entering the Japanese Market due to its well known reputation and acces to resources ( people, real state and financial resources). But they still have to be aware of the complexity of the health and beauty business in Japan, wich have many differentiation for each area.
3. Would the two companies continue to share the same interests?
The joint venture proposal is giving Boots the decision advantage by having 51% stake of the joint venture, and as MC is looking to increase retail activities they are in the same direction and should continue to have the same interest in the process of entering this market.
Was the proposed joint venture a good idea for Boots?
Is a great idea, in order to enter the japanese market they