Boroplus Prickly Heat Powder
“ EVALUATION OF BOROPLUS PRICKLY HEAT
POWDER WITH RESPECT TO THE 4 P’s MARKETING
MIX ”
AT
EMAMI LTD
1
Contents
•
Chater-1 Introduction
Introduction of the Study
Need of the Study
Objectives of the Study
Research Methodology
Presentation of the study
Limitations
•
Chapter-2 FMCG Industry & Emami Ltd profile
Overview of FMCG Sector in India
Outlook of Emami Ltd Profile
Emami Vision & Mission
Emami Corporate Values & Objectives
Emami Beauty Products
Emami Distribution Network
•
Chapter-3 Marketing Mix
07 – 20
21 - 46
47 - 52
A Conceptual Framework of Marketing Mix
2
•
Chapter-4 Field Study and Analysis
53 - 64
Percentage Analysis
Pie chart analysis for each data collected
•
Chapter-5 Findings and Summary
65 - 69
Findings from the data collected.
Summary of all chapters
•
Chapter-7 Conclusion and Suggestions
70 - 79
Conclusion
Recommendation
Bibliography
3
CHAPTER - 1
Introduction
Introduction of the Study
Need of the Study
Objectives of the Study
Research Methodology
Chapterization of the Study
Limitations
4
INTRODUCTION
The inception of Emami Group took place way back in mid seventies when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974.
It was an extremely bold step in the early seventies when the Indian FMCG market was still dominated by multinationals. Several such companies headquartered in
Kolkata were considering shifting out of West Bengal due to labor unrest and political problems.
In 1978, Himani Ltd (incorporated as a Private Limited Company in 1949) had become sick unit and was up for sale. Himani, almost a 100 year old company with good brand equity in Eastern India and a well laid out
POWDER WITH RESPECT TO THE 4 P’s MARKETING
MIX ”
AT
EMAMI LTD
1
Contents
•
Chater-1 Introduction
Introduction of the Study
Need of the Study
Objectives of the Study
Research Methodology
Presentation of the study
Limitations
•
Chapter-2 FMCG Industry & Emami Ltd profile
Overview of FMCG Sector in India
Outlook of Emami Ltd Profile
Emami Vision & Mission
Emami Corporate Values & Objectives
Emami Beauty Products
Emami Distribution Network
•
Chapter-3 Marketing Mix
07 – 20
21 - 46
47 - 52
A Conceptual Framework of Marketing Mix
2
•
Chapter-4 Field Study and Analysis
53 - 64
Percentage Analysis
Pie chart analysis for each data collected
•
Chapter-5 Findings and Summary
65 - 69
Findings from the data collected.
Summary of all chapters
•
Chapter-7 Conclusion and Suggestions
70 - 79
Conclusion
Recommendation
Bibliography
3
CHAPTER - 1
Introduction
Introduction of the Study
Need of the Study
Objectives of the Study
Research Methodology
Chapterization of the Study
Limitations
4
INTRODUCTION
The inception of Emami Group took place way back in mid seventies when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974.
It was an extremely bold step in the early seventies when the Indian FMCG market was still dominated by multinationals. Several such companies headquartered in
Kolkata were considering shifting out of West Bengal due to labor unrest and political problems.
In 1978, Himani Ltd (incorporated as a Private Limited Company in 1949) had become sick unit and was up for sale. Himani, almost a 100 year old company with good brand equity in Eastern India and a well laid out
References: Marketing Management by kotler, keller, koshy Jha. www.emamiltd.com www.managementparadise.com www.netmba.com 79