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Bosch Strategy Report

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Bosch Strategy Report
C19SN - Strategic Management – Year 3

Report on BOSCH Case Study
Group Presentation 18 – Space to Breathe

Done By:
Shahana Zaib 091580937
Arunya Paramanathan 091619097
Nidhi Vyas 091585219
Vibhuti Desai 081438011

INTRODUCTION
Bosch has always been a value-driven company. From the very beginning, the company's history has been characterized by innovative drive and social commitment.
World market leader in
• Automotive technology
• Power tools
• Micro-electromechanical systems
• Heat pump technology
Bosch is known for providing technology with a concern to the ecological factors relating to the environment i.e. the electric car in the making. Numerous institutions have honored Bosch for its corporate policy of sustainability and international understanding. In 2010 it invested around €3.8 billion in research and development and applied for over 3,800 patents worldwide. Robert Bosch GmbH is privately owned, and 92% of its share capital is held by Robert Bosch Stiftung GmbH, a charitable foundation

CULTURE WEB

Stories:

• In 1886, Robert Bosch founded the “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart -today's globally active Robert Bosch GmbH.
• In 1887, First low-voltage magneto from Bosch for stationary petrol engines.
• In 1897, Robert Bosch invented his first automotive product – the magneto ignition device - grown to become the company’s largest and oldest business sector.
• Most values tracked back to the founder
• 300,000 associates
• service partners in 150 countries
• Provide innovative solutions with benefits
• Only Six CEO’s in 125 years of work experience
Symbols:
• The Bosch logo represents a simple magneto armature and casing, one of the company's first products.
• Started using the “new green technology” symbol, to show the energy efficiency and sustainability of its appliances.
• Trasportation vehicles, t-shirts etc for the employees with the bosch logo.
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