Bose Corporation
Index
1. Introduction .............................................................................................................................. 3
2. External analysis...................................................................................................................... 3
2.1. 2.2. 2.3. 2.4. 2.5. PESTEL analysis ........................................................................................................................ 3 The industry............................................................................................................................. 4 Strategic groups....................................................................................................................... 4 Porter’s Five Forces ................................................................................................................. 5 Key success factors .................................................................................................................. 7
3. Internal diagnosis ................................................................................................................... 8
3.1. 3.2. Key resources and competences ............................................................................................. 8 Financial highlights .................................................................................................................. 9
4. Conclusion: SWOT analysis ................................................................................................10 5. Generic strategy .....................................................................................................................12
5.1. 5.2. Bose strategic segments ........................................................................................................ 12 Treacy and Wiersema approach