bossini

The business initiatives of Bossini for the coming years directly focus on achieving a turning point to revive the business performance. For Bossini, this can be done through interconnected activities of replicating the new brand concept in other markets, pragmatic expansion that highlights profitability and strengthening of the design capability and enriching the product offering. In each segment, the company aimed at focusing on profitability and efficiency and opening of four to five stores in coming months following the positive response on new brand and new product lines in Hong Kong; realignment of ‘sparkle’ operation or the youth clothing lines through cutting the loss-making outlets in Mainland China to reduce costs and redeploy resources and to launched the new youth line in exports franchisers to form a new revenue stream. In each of the markets, Bossini aimed at targeting the C+ and up customers and the market of casual fashion wearer ( 2007).

bossini Bossini founded nearly 20 set, is Hong Kong's most famous wealthy European and American styles of casual wear brands. Bossini clothing design has been simplicity, trendy and casual comfort advantages and reputation. Bossini solid strength, good quality has become a customer preferred casual wear brand. Brand line includes men's, women's, children's clothing. As of February 2002, Bossini in Beijing, Shanghai, Shenzhen, Wuhan, Nanjing, Chongqing, Tianjin and other cities of the bases of Bossini around the country has reached more than 150 specialty stores, the largest flagship store in Shanghai area 600 square meters. Bossini is committed to vigorously develop the China market, target the development of Bossini store 400. Partners are invited to join hands around in order to operate bossini franchise leading brand names to share successes. Innovation bossini unique brand image, so striking, but is spoken. bossini's brand positioning is to bring "joy" and explore the life of inspiration. We