Bosu Trainer Case Study
CASE STUDY
Class: ITM 200- Business Information Systems
Assignment: Case Study 1 (Chapter 3)
Subject: Business Process Management
Company: Bosu Fitness
Industry: Exercise Equipment Industry
Author:
Date:
Overview
The Bosu balance trainer was invented in 1999 by David Wreck the name Bosu means “Both Sides Utilized” because this exercise equipment has two sides. The two sides of the exercise equipment can be used for training with any kind of work out fitness. Bosu reflects a philosophy in athletic conditioning that focuses on balance; balance is the foundation on which all other performance components are built.
Bosu are known to have a good reputation among these market leaders and are delivering significant benefits without risk of injury. These products that have been created by Bosu have become very successful and it’s undoubtedly that other companies try to make similar products. Bosu have become a long term company because they transformed its early market lead into a sustainable and durable market share.
Exercise Equipment Industry
Over the years exercising has been something that many people have become fond of, there is many facts that show exercising helps stop obesity, help people lose weight and stay in shape. In this industry markets aim for people to buy exercise equipment or train in a gyms with this statement being said there is a lot of competitiveness.
On the national scale, most equipment is made and in Ashland, Ohio all of the market demand comes from there only. Fitness equipment has always been manufactured from Fitness Quest while most suppliers anticipate on keeping prices stable on the equipment so that it would be affordable for the company to purchase. Moreover Fitness Quest has a very high manufacturing outlay which makes it a challenge for companies sacrificing and it leads to thin margins and companies being competitive.
Suppliers for Bosu are more than a few there is Amazon, Bosu Wholesale, Alibaba and
Class: ITM 200- Business Information Systems
Assignment: Case Study 1 (Chapter 3)
Subject: Business Process Management
Company: Bosu Fitness
Industry: Exercise Equipment Industry
Author:
Date:
Overview
The Bosu balance trainer was invented in 1999 by David Wreck the name Bosu means “Both Sides Utilized” because this exercise equipment has two sides. The two sides of the exercise equipment can be used for training with any kind of work out fitness. Bosu reflects a philosophy in athletic conditioning that focuses on balance; balance is the foundation on which all other performance components are built.
Bosu are known to have a good reputation among these market leaders and are delivering significant benefits without risk of injury. These products that have been created by Bosu have become very successful and it’s undoubtedly that other companies try to make similar products. Bosu have become a long term company because they transformed its early market lead into a sustainable and durable market share.
Exercise Equipment Industry
Over the years exercising has been something that many people have become fond of, there is many facts that show exercising helps stop obesity, help people lose weight and stay in shape. In this industry markets aim for people to buy exercise equipment or train in a gyms with this statement being said there is a lot of competitiveness.
On the national scale, most equipment is made and in Ashland, Ohio all of the market demand comes from there only. Fitness equipment has always been manufactured from Fitness Quest while most suppliers anticipate on keeping prices stable on the equipment so that it would be affordable for the company to purchase. Moreover Fitness Quest has a very high manufacturing outlay which makes it a challenge for companies sacrificing and it leads to thin margins and companies being competitive.
Suppliers for Bosu are more than a few there is Amazon, Bosu Wholesale, Alibaba and
References: http://www.reportlinker.com/p0128682/Fitness-Equipment.html - Fitness Equipment www.fitnessquest.com – Fitness Quest www.bosu.com – Bosu