Bottled Water
Bling h2o is a high end or “Super Luxury” bottled water product created by Kevin G
Boyd a Hollywood producer / designer. Bling h2o costs from $US35.00 to $US2,600.00 per bottle and the water is bottled into glass bottles studded with Swarovski crystals.
Bling has been featured on MTV music awards and The Emmys and on it’s website refers to itself as the Rolls Royce of bottled water.
To identify the potential consumers in Australia we need to look at the target market and market segments bling are looking to fulfill.
The premium status, and pricing, that bling put on their product would narrow the geographic segment to the economic centers of Australia, which Sydney, Melbourne and Brisbane. A geographic segmentation is identifying and …show more content…
(Munro 2006). The main industry body in Australia is the ABWI which was established 10 years ago and claims its objectives are to promote awareness and use of bottled water, and to ensure that consumers have safe good tasting water. The ABWI boasts member such as Coca-
Cola Amatil Ltd and Schweppes Australia http://www.bottledwater.org.au/scripts/cgiip.exe/WService=ASP0003/ccms.r? Roxy=0x0002f062&PageId=10007
Bottled water is being looked at as a serious environmental issue. The main packaging for bottled water is plastic, which is made from fossil fuels and Australia uses 314,000 barrels of oil in bottling water each year (Koutsoukis, 2007)
Although the plastic bottled water comes in is recyclable, Australians are only recycling around 35% of the bottled water they purchases, 55% goes to landfill which accounts for 70,000 tonnes of plastic waste. (Koutsoukis, 2007) (Munro 2006). It is been seen as such an environmental issue that Bundanoon, a small town in NSW, has banned the sale of bottled water in its stores when a company was looking to extract water from their underground reservoir, and claims to be the first town in the world to enact such
Boyd a Hollywood producer / designer. Bling h2o costs from $US35.00 to $US2,600.00 per bottle and the water is bottled into glass bottles studded with Swarovski crystals.
Bling has been featured on MTV music awards and The Emmys and on it’s website refers to itself as the Rolls Royce of bottled water.
To identify the potential consumers in Australia we need to look at the target market and market segments bling are looking to fulfill.
The premium status, and pricing, that bling put on their product would narrow the geographic segment to the economic centers of Australia, which Sydney, Melbourne and Brisbane. A geographic segmentation is identifying and …show more content…
(Munro 2006). The main industry body in Australia is the ABWI which was established 10 years ago and claims its objectives are to promote awareness and use of bottled water, and to ensure that consumers have safe good tasting water. The ABWI boasts member such as Coca-
Cola Amatil Ltd and Schweppes Australia http://www.bottledwater.org.au/scripts/cgiip.exe/WService=ASP0003/ccms.r? Roxy=0x0002f062&PageId=10007
Bottled water is being looked at as a serious environmental issue. The main packaging for bottled water is plastic, which is made from fossil fuels and Australia uses 314,000 barrels of oil in bottling water each year (Koutsoukis, 2007)
Although the plastic bottled water comes in is recyclable, Australians are only recycling around 35% of the bottled water they purchases, 55% goes to landfill which accounts for 70,000 tonnes of plastic waste. (Koutsoukis, 2007) (Munro 2006). It is been seen as such an environmental issue that Bundanoon, a small town in NSW, has banned the sale of bottled water in its stores when a company was looking to extract water from their underground reservoir, and claims to be the first town in the world to enact such