Bottled Water Industry
Running Head: Competition in the bottled water industry in 2006.
The intent of this paper is to provide possible course of action according to analysis made for this case.
Table of Contents
Title Page
Table of contents……………………………………………….…………………………2
Executive summary….………………………………………………..…………………..3
Macro-Environmental Analysis…...…..…………………….……………….……………3
Industry and competitive analysis...………………………………….……………………6 Economic traits of the industry..……………………………….………………….6 Five forces analysis…………....……………………………….………………….6 Strategic group mapping……....……………………………….………………….6 Key Competitor’s analysis….....……………………………….………………….6 Key success factors……...….....……………………………….………………….6 Is this industry attractive or unattractive?..…………………….………………….6
Company situation analysis..………………………………………………......………...13
EXECUTIVE SUMMARY
The present Case Analysis is the result of the rapid growth of the bottled water Industry in the last decade. Many authors and analysts believe that this Industry has become a very important part of the economy, therefore the importance of the analysis of the sector, its competitors and its strategies. With global revenues exceeding $62 billion in 2005, bottled water was among the world´s most attractive beverages categories (Gamble, John E. – Thompson Jr., Arthur A., 2007, p.254) and an expected growth of 30 percent between 2005 and 2010; the companies in the sector have noticed the importance of good strategies to compete not only in local but in global markets. History and statistics show us that strategies and the products by themselves can make the difference between success and failure. This Case Analysis provides coverage of essential data that allow us to see the evolution of the Bottled Water Industry, its competitors, markets, forecasts, strategies and possible alternative courses of action. We also analyze the situation and performance of Coca-Cola as a key competitor in the Industry. And finally we
The intent of this paper is to provide possible course of action according to analysis made for this case.
Table of Contents
Title Page
Table of contents……………………………………………….…………………………2
Executive summary….………………………………………………..…………………..3
Macro-Environmental Analysis…...…..…………………….……………….……………3
Industry and competitive analysis...………………………………….……………………6 Economic traits of the industry..……………………………….………………….6 Five forces analysis…………....……………………………….………………….6 Strategic group mapping……....……………………………….………………….6 Key Competitor’s analysis….....……………………………….………………….6 Key success factors……...….....……………………………….………………….6 Is this industry attractive or unattractive?..…………………….………………….6
Company situation analysis..………………………………………………......………...13
EXECUTIVE SUMMARY
The present Case Analysis is the result of the rapid growth of the bottled water Industry in the last decade. Many authors and analysts believe that this Industry has become a very important part of the economy, therefore the importance of the analysis of the sector, its competitors and its strategies. With global revenues exceeding $62 billion in 2005, bottled water was among the world´s most attractive beverages categories (Gamble, John E. – Thompson Jr., Arthur A., 2007, p.254) and an expected growth of 30 percent between 2005 and 2010; the companies in the sector have noticed the importance of good strategies to compete not only in local but in global markets. History and statistics show us that strategies and the products by themselves can make the difference between success and failure. This Case Analysis provides coverage of essential data that allow us to see the evolution of the Bottled Water Industry, its competitors, markets, forecasts, strategies and possible alternative courses of action. We also analyze the situation and performance of Coca-Cola as a key competitor in the Industry. And finally we