Bottom Of The Pyramid Case Study

This chapter presents the existing literature with regards to low income earners or bottom of the pyramid (BOP), barriers to enter the BOP, challenges of sustaining business at BOP and success factors for business at BOP. Also it explicates the telecommunication network supporting the business at BOP and the possible synergies through partnerships with business ventures that are typically unaffordable to the BOP.
2.2 Bottom of the Pyramid (Base of the Pyramid)
The distribution of wealth and the capacity to generate incomes in the world can be captured in the form of a pyramid, which is known as the economic pyramid. According to (Prahalad, 2005), the Bottom of the Pyramid or the Base of the Pyramid (BOP) represents the majority of population in the world who earn less than $2 per day. Approximately 4 billion of the world population belongs to the BOP generating a plethora of
The BOP environment poses challenges in terms low population density across geographies, lack of government interventions and policy support and scarcity of data sets related to BOP population characteristics. The BOP infrastructure poses challenges in terms of lack of basic infrastructure like electricity, water, technology, roads etc as well as lack of complementary products and services, which can help to expand the market. This leads to barriers for reach and accessibility. The availability of skilled resources like doctors, paramedical staff, engineers etc. is another challenge in terms of resources, which act as a major barrier in launch of products/services which require skilled