Boubess Group
Saint Joseph University
Hotel Management and Tourism
Course: Strategic Management
Report on the strategies of Boobess Group
CDR
Municipality of Zahle-Maalaka
Years of study: 2011-2012
Presented by:
Abou Habib Nay
Years of study: 2011-2012
Submitted on: Wednesday 11th of April 2012
Table of Contents I- Introduction 3 II- Boubess Group’s brands and concepts 3 III- Boubess Group’s strategies 10 IV- Comparison of restaurants 11 V- Conclusion 12
I- Introduction
About Boubess Group
Boubess Group incorporates companies which operate in the leisure industry, particularly in restaurants, hotels, health clubs and spas. Boubess Group is committed to provide the ultimate in guest satisfaction by combining innovative design with an outstanding level of service.
Boubess Group’s mission
Boubess Group’s mission is to offer superior quality, outstanding service and competitive prices in attractive surroundings.
Boubess Group’s core values
Boubess Group’s core values have grown naturally from continuous operating experience and progressive expansion since 1977. They may conveniently be summarized under three aspects : * Guest satisfaction * Diversity * Innovation
II- Boubess Group’s brands and concepts
Lifestyle …FITNESS & RELAXATION IN LUXURY SURROUNDINGS
Lifestyles provide the perfect environment to develop a healthy pattern of living.
The club aims to meet member's fitness goals through moderate exercise programs assisted by trained and qualified staff.
The gym boasts a range of 150 pieces of equipment including treadmills, bikes, steppers and cross trainers for developing cardiovascular fitness complimented by a full set of free weights.
Alternatively, there are 40 exercise classes a week in a large Maple wood sprung Aerobics Studio, ranging from the usual favorites such as Step, Aerobics and Yoga to more recent additions such as Tae-Bo and Tai Chi. After a workout, there are plenty of places to relax such as the 20m
Hotel Management and Tourism
Course: Strategic Management
Report on the strategies of Boobess Group
CDR
Municipality of Zahle-Maalaka
Years of study: 2011-2012
Presented by:
Abou Habib Nay
Years of study: 2011-2012
Submitted on: Wednesday 11th of April 2012
Table of Contents I- Introduction 3 II- Boubess Group’s brands and concepts 3 III- Boubess Group’s strategies 10 IV- Comparison of restaurants 11 V- Conclusion 12
I- Introduction
About Boubess Group
Boubess Group incorporates companies which operate in the leisure industry, particularly in restaurants, hotels, health clubs and spas. Boubess Group is committed to provide the ultimate in guest satisfaction by combining innovative design with an outstanding level of service.
Boubess Group’s mission
Boubess Group’s mission is to offer superior quality, outstanding service and competitive prices in attractive surroundings.
Boubess Group’s core values
Boubess Group’s core values have grown naturally from continuous operating experience and progressive expansion since 1977. They may conveniently be summarized under three aspects : * Guest satisfaction * Diversity * Innovation
II- Boubess Group’s brands and concepts
Lifestyle …FITNESS & RELAXATION IN LUXURY SURROUNDINGS
Lifestyles provide the perfect environment to develop a healthy pattern of living.
The club aims to meet member's fitness goals through moderate exercise programs assisted by trained and qualified staff.
The gym boasts a range of 150 pieces of equipment including treadmills, bikes, steppers and cross trainers for developing cardiovascular fitness complimented by a full set of free weights.
Alternatively, there are 40 exercise classes a week in a large Maple wood sprung Aerobics Studio, ranging from the usual favorites such as Step, Aerobics and Yoga to more recent additions such as Tae-Bo and Tai Chi. After a workout, there are plenty of places to relax such as the 20m