Bpcl Brand
Marketing Management
Question 1 : Take your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity.
Answer :
THE BRAND :
A brand is a name, term , sign, symbol, design, or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name, logos, symbols, package designs and so on are the brand elements.
BHARAT PETROLEUM BRAND :
BPCL Corporate brand goes with two words “ENERGISING LIVES”.
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The core values of the BPCL brand are Innovation, Care and Reliability. While BPCL as a company has been constantly innovating and have made some pioneering efforts in every field, many more innovations have been planned for the future.
Petroleum products touch lives in multifarious ways viz. energizing two wheelers that ride down narrow lanes to fuelling aircrafts that cut across skies making distances closer, from lighting homes in remote places to illuminating modern ones, from charging industrial furnaces to lubricating a labyrinth of gears, from providing cooking gas to homes to fuelling industries with cleaner fuel. The list is endless and over billions of lives globally are energized by petroleum products in one form or the other. Playing a pivotal role in energizing Indian lives is Bharat Petroleum Corporation Ltd. (BPCL).
BPCL marks its strong presence as a totally integrated company across the entire petroleum value chain. A recent Brand Equity study shows that in the petroleum category, customers have a positive outlook to companies perceived to be innovative and that none of the Oil companies have assumed that position so far. The message through this communication would be that BPCL 'energizes Lives' through innovations
BPCL Corporate brand relates to
Question 1 : Take your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity.
Answer :
THE BRAND :
A brand is a name, term , sign, symbol, design, or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name, logos, symbols, package designs and so on are the brand elements.
BHARAT PETROLEUM BRAND :
BPCL Corporate brand goes with two words “ENERGISING LIVES”.
[pic]
The core values of the BPCL brand are Innovation, Care and Reliability. While BPCL as a company has been constantly innovating and have made some pioneering efforts in every field, many more innovations have been planned for the future.
Petroleum products touch lives in multifarious ways viz. energizing two wheelers that ride down narrow lanes to fuelling aircrafts that cut across skies making distances closer, from lighting homes in remote places to illuminating modern ones, from charging industrial furnaces to lubricating a labyrinth of gears, from providing cooking gas to homes to fuelling industries with cleaner fuel. The list is endless and over billions of lives globally are energized by petroleum products in one form or the other. Playing a pivotal role in energizing Indian lives is Bharat Petroleum Corporation Ltd. (BPCL).
BPCL marks its strong presence as a totally integrated company across the entire petroleum value chain. A recent Brand Equity study shows that in the petroleum category, customers have a positive outlook to companies perceived to be innovative and that none of the Oil companies have assumed that position so far. The message through this communication would be that BPCL 'energizes Lives' through innovations
BPCL Corporate brand relates to