5. Potential Customer Base & Key Pressure Points! Braaap has identified their target customer base as people who have a passion for motorcycling whether it be professional or just as a hobby. There is a large age gap in Braaap’s target market. Braaap provides suitable products for people as young as 5 and as old as 60. The biggest slide of their clients are young people ranging in age from 20 to 35 years old. Most of these customers have a passion for practicing motorcycling as a hobby or a lifestyle. Braaap’s customer base can consists of students, professionals and retirees. To remain successful in the market and also to expand their customer base, Braaap must attract more men and women to the sport to increase their customer intake and product awareness.! It is imperative to make sure that Braaap’s products and services are available to cover all of their intended demographic. They achieve this through their website and through social networking. The Braaap website is convenient for customers as they can browse and purchase in the comfort of their own home. However, stores in a variety of
5. Potential Customer Base & Key Pressure Points! Braaap has identified their target customer base as people who have a passion for motorcycling whether it be professional or just as a hobby. There is a large age gap in Braaap’s target market. Braaap provides suitable products for people as young as 5 and as old as 60. The biggest slide of their clients are young people ranging in age from 20 to 35 years old. Most of these customers have a passion for practicing motorcycling as a hobby or a lifestyle. Braaap’s customer base can consists of students, professionals and retirees. To remain successful in the market and also to expand their customer base, Braaap must attract more men and women to the sport to increase their customer intake and product awareness.! It is imperative to make sure that Braaap’s products and services are available to cover all of their intended demographic. They achieve this through their website and through social networking. The Braaap website is convenient for customers as they can browse and purchase in the comfort of their own home. However, stores in a variety of