Brand
Strategic Analysis
Faculty of Business and Law
Business and Management – Top Up
Level: 3 Module: SIM336 Strategic Management
Assignment Code: SIM336 Module Leader: Derek Harwood
Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm
Contribution to module assessment: 100%
First Name: Arthur Surname: TISSERAND
Word Total Count: 3294 Student ID: 19907465744
Problematic: Why the Smartbox Company has several difficulties in some countries despite a resounding success in France in 2014?
Table of content:
I. Introduction 4
II. Presentation 4
III. PESTEL 5
a) Political 5
b) Economic 5
c) Social 6
d) Technology 6
e) Environmental 7
f) Legal 7
IV. SWOT 8
a) Strength 9
b) Weakness 9
c) Opportunities 10
d) Threats 10
V. Porter’s five forces 11
a) Bargaining power of customers 12
b) Bargaining power of suppliers 12
c) Threat of substitute products 13
d) Threat of new entrants 13
e) Competitive rivalry within an industry 14
VI. Recommendation 15
VII. Conclusion 16
VIII. Reference list 17
IX. Appendixes 20
I. Introduction:
This report will answer to the problematic: why the Smartbox Company has several difficulties in some countries despite a resounding success in France in 2014? Firstly it will discover the company with a briefly presentation. We will then arrive to the PESTEL analysis who we will see the Macro environment of Smartbox company. Then the SWOT analysis will be used to grasp the forces and the limit of the company. Finally the Porters five forces will show the micro environment of the firm. Each analysis will help to find the source of the international development problem of Smartbox. The internationalisation of a company is vital if the firm want to improve its market and stay as a leader and
Faculty of Business and Law
Business and Management – Top Up
Level: 3 Module: SIM336 Strategic Management
Assignment Code: SIM336 Module Leader: Derek Harwood
Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm
Contribution to module assessment: 100%
First Name: Arthur Surname: TISSERAND
Word Total Count: 3294 Student ID: 19907465744
Problematic: Why the Smartbox Company has several difficulties in some countries despite a resounding success in France in 2014?
Table of content:
I. Introduction 4
II. Presentation 4
III. PESTEL 5
a) Political 5
b) Economic 5
c) Social 6
d) Technology 6
e) Environmental 7
f) Legal 7
IV. SWOT 8
a) Strength 9
b) Weakness 9
c) Opportunities 10
d) Threats 10
V. Porter’s five forces 11
a) Bargaining power of customers 12
b) Bargaining power of suppliers 12
c) Threat of substitute products 13
d) Threat of new entrants 13
e) Competitive rivalry within an industry 14
VI. Recommendation 15
VII. Conclusion 16
VIII. Reference list 17
IX. Appendixes 20
I. Introduction:
This report will answer to the problematic: why the Smartbox Company has several difficulties in some countries despite a resounding success in France in 2014? Firstly it will discover the company with a briefly presentation. We will then arrive to the PESTEL analysis who we will see the Macro environment of Smartbox company. Then the SWOT analysis will be used to grasp the forces and the limit of the company. Finally the Porters five forces will show the micro environment of the firm. Each analysis will help to find the source of the international development problem of Smartbox. The internationalisation of a company is vital if the firm want to improve its market and stay as a leader and