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Brand Analysis (Apple vs Other Smartphone Oems)

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Brand Analysis (Apple vs Other Smartphone Oems)
Brand: Apple iPhone 5
Competitors (flagship devices of competing phone manufacturer): a. Direct: Android phones (Samsung Galaxy S4 (main), HTC One, Sony Xperia Z) b. Indirect: Windows Phone (Nokia Lumia 920), Blackberry (BB Z10)

4P’s Analysis:

|PRODUCT |PRICE |
| | |
|(Apple iPhone 5) |($649 - $849) |
| | |
|Samsung Galaxy S4 |$615 |
|HTC One |$700 |
|Sony Xperia Z |$590 |
|Nokia Lumia 925 |$615 |
|Blackberry Z10 |$615 |
|PLACE |PROMOTION |
| | |
|(Apple Store, Apple Online Store, Mobile Carrier, 3rd party |(Apple Special Event, ATL (TVC, radio, print, cinema, radio), BTL |
|distributor) |(email, flyers, Apple


References: “The iOS and Android Two-Horse Race: A Deeper Look into Market Share”, Gordon, Mary Ellen, PhD (2013). http://blog.flurry.com/bid/97860/The-iOS-and-Android-Two-Horse-Race-A-Deeper-Look-into-Market-Share. “Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry, According to IDC”, IDC Press Release (2013). http://www.idc.com/getdoc.jsp?containerId=prUS24108913. “Android’s Market Share Is Literally A Joke”, Kirk, John (2013). http://techpinions.com/androids-market-share-is-literally-a-joke http://www.phonearena.com/phones/Apple-iPhone-5_id7378/rivals http://www.gsmarena.com http://www.vitsoe.com/rw/about/good-design
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