Brand Audit
Term Paper
F ll –2 1 a 00
Mobilink
Written by:
Course Incharge:
Dr. Kamaran Siddiqui
TABLE
OF
CONTENTS
Table of Contents...................................................................................2
Introduction:...........................................................................................5
Need of Study:.....................................................................................5
Target Audience:.................................................................................5
RESEARCH METHODOLOGY:...................................................................6
Introduction:........................................................................................6
Research Methodology:.......................................................................6
Sampling Design:................................................................................6
Research Instruments:........................................................................7
Procedures:.........................................................................................7
Introduction............................................................................................8
Objectives of Brand Audit:...................................................................8
Scope of Brand Audit:..........................................................................8
Approach Used for Brand Audit:..........................................................9
Brand......................................................................................................9
Brand (Self Analysis):..........................................................................9
Classification of SBUs according to growth-share matrix..................10
Pricing Strategy Of Mobilink: ............................................................11
Industry Reviews...............................................................................12
F ll –2 1 a 00
Mobilink
Written by:
Course Incharge:
Dr. Kamaran Siddiqui
TABLE
OF
CONTENTS
Table of Contents...................................................................................2
Introduction:...........................................................................................5
Need of Study:.....................................................................................5
Target Audience:.................................................................................5
RESEARCH METHODOLOGY:...................................................................6
Introduction:........................................................................................6
Research Methodology:.......................................................................6
Sampling Design:................................................................................6
Research Instruments:........................................................................7
Procedures:.........................................................................................7
Introduction............................................................................................8
Objectives of Brand Audit:...................................................................8
Scope of Brand Audit:..........................................................................8
Approach Used for Brand Audit:..........................................................9
Brand......................................................................................................9
Brand (Self Analysis):..........................................................................9
Classification of SBUs according to growth-share matrix..................10
Pricing Strategy Of Mobilink: ............................................................11
Industry Reviews...............................................................................12