brand awareness and preference

A Study on Brand Awareness and Brand Preference of Century Ply by Construction Engineers with special reference to coimbatore city
Questionnaire

1) Name:
2) Name of the company:
3) Owner / Designation:
4) No.of year Experiance in the Field:
5) Age:
1) 20-30 2) 31-40 3) 41-50 4) 51 and above

6) Which is the first company among the following which comes to your mind when you think of ply boards? (Kindly tick the appropriate answer)
i. Century ply ii. Kit ply iii. Mayur ply iv. Green ply
7) Select the following brand you prefer for the product (Kindly tick the appropriate box)

Brands
Century ply
Kit ply
Mayur ply
Green ply
Products

Plywood

Laminates

Veneers

8) How familiar are you with Century Ply Board products?

i. I have never heard of them ii. I have heard of them but never buy thier products iii. I buy thier products occasionally iv. I buy thier products on regular basis
9) Rank the following attributes which you would prefer before you select the Century Ply Board brand products
S.no
Attributes
Rank
(i) Brand name

(ii) Brand popularity

(iii) Quality of the product

(iv) Price of the product

(v) Guarantee / Warranty

(vi) Availability of the product

(vii) Discounts given

(vii) Variety

(ix) Essential

(x) Economical

(xi) Value

Kindly tick the appropriate answers SA- Strongly Agree, A- Agree, N- Neutral, DA- Disagree, SDA- Strongly Disagree
Q.no
Questions
SA
A
N
DA
SDA
10 Century Ply Board products are of good quality

11 Century Ply Board products are reliable

12 Century Ply Board products are durable

13 My experience has proved CPB products as the best

14 Century Ply Board products do not get any complaints

15 Century Ply Board products price is normal

16 I will refer Century Ply