brand awareness of just dial
Just Dial- A case study in service marketing
Submitted to:
Prof. Devang Patel
Prepared By:
Chetan Panara
Vasant Gajara
Date:14th may ,2012
Vision & Philosophy
The company's goal is to create long-term shareholder value by enhancing its position as a leading local search service. The company’s philosophy focuses on end user experience through feedback, innovation, teamwork and integrity.
What does it do?
Justdial is India’s no.1 local search destination. It provides comprehensive updated information on all the B2B and B2C products & Services. The company caters to over 57 million unique users spread across 240 cities in India. This unique local search service is available on Phone, Web, WAP and SMS. Just Dial services receive approximately 26 million phone calls a year.
Justdial in India employs a 4000 strong work force and has more than 1,35,000 paid advertisers.
How did it start?
Founded in the year 1994 on a modest 50,000 Rs investment, it returned revenues of 1.34 Billion for the Fy 09-10 and holds 90% of the complete market share. Started with some borrowed furniture and rented PCs in a small (10×30 feet) hired garage, today JustDial has over 86,000 customers across the nation with offices in major cities across India. In a very short time, justdial.com has become probably the most frequented local search website in the country.
How good is it?
While year on year, the number of users for this kind of services are on the rise, JustDial has managed to keep pole position right from the start, and still commands a leading share of the market.
Armed with this phenomenal success, JustDial is expanding into other countries as well, replicating its very successful model there. Even though Yellow pages services are much more widespread outside, JustDial is confident of its success. Justdial has launched its local search service in North America, and has plans to expand into Canada, UK, Australia,
Submitted to:
Prof. Devang Patel
Prepared By:
Chetan Panara
Vasant Gajara
Date:14th may ,2012
Vision & Philosophy
The company's goal is to create long-term shareholder value by enhancing its position as a leading local search service. The company’s philosophy focuses on end user experience through feedback, innovation, teamwork and integrity.
What does it do?
Justdial is India’s no.1 local search destination. It provides comprehensive updated information on all the B2B and B2C products & Services. The company caters to over 57 million unique users spread across 240 cities in India. This unique local search service is available on Phone, Web, WAP and SMS. Just Dial services receive approximately 26 million phone calls a year.
Justdial in India employs a 4000 strong work force and has more than 1,35,000 paid advertisers.
How did it start?
Founded in the year 1994 on a modest 50,000 Rs investment, it returned revenues of 1.34 Billion for the Fy 09-10 and holds 90% of the complete market share. Started with some borrowed furniture and rented PCs in a small (10×30 feet) hired garage, today JustDial has over 86,000 customers across the nation with offices in major cities across India. In a very short time, justdial.com has become probably the most frequented local search website in the country.
How good is it?
While year on year, the number of users for this kind of services are on the rise, JustDial has managed to keep pole position right from the start, and still commands a leading share of the market.
Armed with this phenomenal success, JustDial is expanding into other countries as well, replicating its very successful model there. Even though Yellow pages services are much more widespread outside, JustDial is confident of its success. Justdial has launched its local search service in North America, and has plans to expand into Canada, UK, Australia,