Brand Case Analysis on Hatil Furniture
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Brand Analysis Case On HATIL
Date of Submission: 30 may, 2013
11 1
Principle of Marketing Assignment On HATIL
Submitted to
Md. Hashibul Hassan
Lecturer Department of Finance Jagannath University
Submitted by Group : 7
SL Name of Group Member Rasel Ahamed Md. Shakhawat Hossain Afrin Khan Saidul Islam Md. Monoar Hossain Emdad Munshi Milon Saha Roll B-120203047 B-120203080 B-120203137 B-120203060 B-120203005 B-120203092 B-120203108
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Brief Product Facts:
Hatil Complex Ltd. is doors and furniture manufacturer in Bangladesh. It was established in 1989 following the lead of a reputed timber processing company H.A. Timber Industries Ltd (1966). This company produces wooden home, office, hospital, industrial & hotel furniture, doors, smoke cabins, interior solutions etc. It is basically a private limited company with limited share and does the business of manufacturing, import and export. It is endorsing its furniture with tagline, Slim is smart. Hatil’s market share spread approximately in more than 10 countries throughout the world including Germany, Netherlands, Ukraine, Switzerland, Sweden, Denmark, Singapore, Thailand, India, Japan etc.
Industry Analysis:
Hatil entered into the market with high industry profits which are associated with weak suppliers, weak buyers, high entry barriers, little opportunity for substitutes, and little rivalry. Hatil is operating its business in furniture industry which consist lots of other brands namely Otobi ,Navana Furniture, Brothers Furniture, Akhtar Furnishers, Partex Furniture and lots of other imported furniture from around the world. But not all the brands are Hatil’s competitor. Among the brands Otobi and imported brands are real threats for Hatil. It is difficult or expensive to exit furniture industry.
SWOT Analysis:
Strengths 1. 2. 3. 4. 5. High brand value Equipped with advanced machineries Skilled craftsmen Innovative design User and environment friendly design
Brand Analysis Case On HATIL
Date of Submission: 30 may, 2013
11 1
Principle of Marketing Assignment On HATIL
Submitted to
Md. Hashibul Hassan
Lecturer Department of Finance Jagannath University
Submitted by Group : 7
SL Name of Group Member Rasel Ahamed Md. Shakhawat Hossain Afrin Khan Saidul Islam Md. Monoar Hossain Emdad Munshi Milon Saha Roll B-120203047 B-120203080 B-120203137 B-120203060 B-120203005 B-120203092 B-120203108
1 2 3 4 5 6 7
2
Brief Product Facts:
Hatil Complex Ltd. is doors and furniture manufacturer in Bangladesh. It was established in 1989 following the lead of a reputed timber processing company H.A. Timber Industries Ltd (1966). This company produces wooden home, office, hospital, industrial & hotel furniture, doors, smoke cabins, interior solutions etc. It is basically a private limited company with limited share and does the business of manufacturing, import and export. It is endorsing its furniture with tagline, Slim is smart. Hatil’s market share spread approximately in more than 10 countries throughout the world including Germany, Netherlands, Ukraine, Switzerland, Sweden, Denmark, Singapore, Thailand, India, Japan etc.
Industry Analysis:
Hatil entered into the market with high industry profits which are associated with weak suppliers, weak buyers, high entry barriers, little opportunity for substitutes, and little rivalry. Hatil is operating its business in furniture industry which consist lots of other brands namely Otobi ,Navana Furniture, Brothers Furniture, Akhtar Furnishers, Partex Furniture and lots of other imported furniture from around the world. But not all the brands are Hatil’s competitor. Among the brands Otobi and imported brands are real threats for Hatil. It is difficult or expensive to exit furniture industry.
SWOT Analysis:
Strengths 1. 2. 3. 4. 5. High brand value Equipped with advanced machineries Skilled craftsmen Innovative design User and environment friendly design