Brand Development Report
Brand Building ADV201
Brand Development Report Part A
Students:-
Gemma Blandford
Y. H Kim
Annie Tran Shawn Cortes
Due by 11.55pm Sunday 31st March 2013
Introduction
Vita-Slam is a healthy carbonated soda that will offer a tasty and healthier alternative for consumers who prefer a carbonated drink. Vitaslam features carbonation like Coca Cola and Pepsi as well as the healthy vitamins like Borocca. Unlike Coca Cola that tastes good but is not healthy and Beroorca being healthy but doesn’t taste good,
Vita-Slam is the beverage which will deliver a healthy carbonated soda.
Vita-Slam is an Australian product and therefore will be released into the Australian market. The bottle is filled with natural spring water with a button to push underneath a flavoured capsule containing vitamins is released and compressed CO2 is injected, creating carbonated flavoured water. The ingredients enter the stomach already dissolved so they can be quickly absorbed.
Flavours: • Berry Blast: strawberry, blueberry and raspberry • Tropical Tango: Pineapple, Coconut and lime • Mango Madness: Mango, orange and passionfruit
Packaging:
In order to raise awareness about the impact of cans and plastic bottles on the environment our packaging will be biodegradable. This will also reduce the amount of pollution caused by the transport of bottled beverages. The bottle will come in a 375ml and 600ml bottle to accommodate to consumers lifestyle: whether they are buying a quick beverage on the go or something to really quench their thirst.
What is in it?
Carbonation is the process of dissolving carbon dioxide in liquid. The process involves carbon dioxide under high pressure. When the pressure is reduced, the carbon dioxide is released from the solution as small bubbles, which cause the solution to "fizz".
Below is the ingredient content for Vita-Slam:
|Ingredients |Quantity
Brand Development Report Part A
Students:-
Gemma Blandford
Y. H Kim
Annie Tran Shawn Cortes
Due by 11.55pm Sunday 31st March 2013
Introduction
Vita-Slam is a healthy carbonated soda that will offer a tasty and healthier alternative for consumers who prefer a carbonated drink. Vitaslam features carbonation like Coca Cola and Pepsi as well as the healthy vitamins like Borocca. Unlike Coca Cola that tastes good but is not healthy and Beroorca being healthy but doesn’t taste good,
Vita-Slam is the beverage which will deliver a healthy carbonated soda.
Vita-Slam is an Australian product and therefore will be released into the Australian market. The bottle is filled with natural spring water with a button to push underneath a flavoured capsule containing vitamins is released and compressed CO2 is injected, creating carbonated flavoured water. The ingredients enter the stomach already dissolved so they can be quickly absorbed.
Flavours: • Berry Blast: strawberry, blueberry and raspberry • Tropical Tango: Pineapple, Coconut and lime • Mango Madness: Mango, orange and passionfruit
Packaging:
In order to raise awareness about the impact of cans and plastic bottles on the environment our packaging will be biodegradable. This will also reduce the amount of pollution caused by the transport of bottled beverages. The bottle will come in a 375ml and 600ml bottle to accommodate to consumers lifestyle: whether they are buying a quick beverage on the go or something to really quench their thirst.
What is in it?
Carbonation is the process of dissolving carbon dioxide in liquid. The process involves carbon dioxide under high pressure. When the pressure is reduced, the carbon dioxide is released from the solution as small bubbles, which cause the solution to "fizz".
Below is the ingredient content for Vita-Slam:
|Ingredients |Quantity
Bibliography: Kevin Lane Keller (2008) Third Edition – Strategic Brand Management, Pearson Education. Amerilab Technologies, Inc. 2011 available www.fizzies.com (accessed 25/3/2013) Wikia Wikipedia. 2013 available http://en.wikipedia.org/wiki/B_vitamins (accessed 25/3/2013) Wikipedia.2013 available http://en.wikipedia.org/wiki/Biotin (accessed 25/3/2013) WebMD, LLC. 2013 available http://www.webmd.com/diet/features/the-benefits-of-vitamin-c (accessed 25/3/2013) Wikipedia USA.GOV 2013 available http://ods.od.nih.gov/factsheets/Calcium-QuickFacts/ (accessed 25/3/2013) Dr. Joseph Mercola. 2013 available http://articles.mercola.com/sites/articles/archive/2012/12/17/magnesium-benefits.aspx (accessed 25/3/2013)