Brand Extension
MASTERS OF BUSINESS ADMINISTARTION | MARKETING MANAGEMENT | | “Choose one determinant of organizational buyer behavior this can either be an internal or external variable which influences organizational buyer decision making “ | | | SUMBITTED BY:NAME: RAJESH KUMARSTUDENT ID: 0048DODO1112LECTURER: Dr. sYED aBDUL kADIR | |
Table of Contents Executive summary 3 1.0 introduction 3 2.0 What is Organizational buying behaviour 3 3.0 Features of Organizational Buying 4 4.0 Internal and external factors 4 4.1 external organzational factors 4 4.2 Internal Organizational Factors 5 4.3 Interpersonal and Individual Factors 6 5.0 political factors 7 5.1 Taxes and financial influence 7 5.2 War and financial influence 7 5.3 Political changes and the stock market 7 6.0 How political factors influences organisational buying behaviour 8 6.1 Tata –nano:how political factors infuencethe buying behaviour 9 6.2 Buying behaviour of Tata motors: 9 7.0 Best suited product category influenced by political fagtor 12 8.0 conclusion 13 References 14
Executive summary
Main focus of this paper is to illustrate and determine the organisational buying behaviour and what are the major factor which influence. as far as customer needs good and services an organisation also requires good and services to for make finish product available in market. Industrial or organisational buying decision or much more difficult than the interpersonal buying decisions. organisational buying behaviour is entirely different from interpersonal behaviour. It introduce the fundamental theory of business to business market and describing about the various models of buying process. Then defining the uncertainty and risk factors which influence organisational buying behaviour.
In this paper we discuss different external and external factors and by choosing one specific factor what are features of that factor and how that particular factor influence the
Table of Contents Executive summary 3 1.0 introduction 3 2.0 What is Organizational buying behaviour 3 3.0 Features of Organizational Buying 4 4.0 Internal and external factors 4 4.1 external organzational factors 4 4.2 Internal Organizational Factors 5 4.3 Interpersonal and Individual Factors 6 5.0 political factors 7 5.1 Taxes and financial influence 7 5.2 War and financial influence 7 5.3 Political changes and the stock market 7 6.0 How political factors influences organisational buying behaviour 8 6.1 Tata –nano:how political factors infuencethe buying behaviour 9 6.2 Buying behaviour of Tata motors: 9 7.0 Best suited product category influenced by political fagtor 12 8.0 conclusion 13 References 14
Executive summary
Main focus of this paper is to illustrate and determine the organisational buying behaviour and what are the major factor which influence. as far as customer needs good and services an organisation also requires good and services to for make finish product available in market. Industrial or organisational buying decision or much more difficult than the interpersonal buying decisions. organisational buying behaviour is entirely different from interpersonal behaviour. It introduce the fundamental theory of business to business market and describing about the various models of buying process. Then defining the uncertainty and risk factors which influence organisational buying behaviour.
In this paper we discuss different external and external factors and by choosing one specific factor what are features of that factor and how that particular factor influence the
References: Anon., 2009. Nano fiasco, big political issue in West Bengal. Anon., n.d Bhasin, H., 2010. marketing 91. FREDERICK E Meagan Van Beest, p. s., 2001. In: Make Maketing Work For you. s.l.:s.n. Prabhakar, B., 2012. After Tata Nano, Narendra Modi to convince Suzuki bosses to shift Maruti operations to Gujarat. Robinson, P., 1967 Sidartha Thakur, G. E., 2011. factors influence organisational buying behaviour.