Brand Extension
ABSTRACT
Currently following the Bachelor of Marketing program, we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus, we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management.
During our time attending and joining the active studying environment, we have learned and developed our mindset effectively. Every lessons given by the teacher, every presentation made by the classmates and every group discussion have strengthen our ability in team work and thinking logically and out-of-the-box at the same time.
Any mistakes or good feedbacks we received during the time, we regard it as valuable lessons for our continuing studying and future career choosing, especially in brand management.
With all our endeavor, we hope this report will be high valued.
ACKNOWLEDGEMENT
We highly aprreciate Hoa Sen University for giving us this English interacting opportunity to enhance our perception and challenge ourselves to be ready not only for many next courses but also for the changing working world out there – which is a big step for our future career.
Our group are very thankful to our members for their effortlessly contributing to the group work. They have shown great enthusiasm and responsibility both as an individual and a team member.
Last but not least, we would want to give out special thanks to Mr. Le Hong Dac for his caring and instructing for us and our classmates during our session in the class with many valuable lessons, two of which are how taking course seriously can make you better and english can truly make a difference.
Banana Group.
INTRODUCTION
Studying Strategic Brand Management in English and with the instruction of Mr. Dac has given us the wonderful opportunity to apply the knowledge that we have learned in our previous marketing courses and broaden our mindset effectively.
Thus, before doing final report,
Currently following the Bachelor of Marketing program, we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus, we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management.
During our time attending and joining the active studying environment, we have learned and developed our mindset effectively. Every lessons given by the teacher, every presentation made by the classmates and every group discussion have strengthen our ability in team work and thinking logically and out-of-the-box at the same time.
Any mistakes or good feedbacks we received during the time, we regard it as valuable lessons for our continuing studying and future career choosing, especially in brand management.
With all our endeavor, we hope this report will be high valued.
ACKNOWLEDGEMENT
We highly aprreciate Hoa Sen University for giving us this English interacting opportunity to enhance our perception and challenge ourselves to be ready not only for many next courses but also for the changing working world out there – which is a big step for our future career.
Our group are very thankful to our members for their effortlessly contributing to the group work. They have shown great enthusiasm and responsibility both as an individual and a team member.
Last but not least, we would want to give out special thanks to Mr. Le Hong Dac for his caring and instructing for us and our classmates during our session in the class with many valuable lessons, two of which are how taking course seriously can make you better and english can truly make a difference.
Banana Group.
INTRODUCTION
Studying Strategic Brand Management in English and with the instruction of Mr. Dac has given us the wonderful opportunity to apply the knowledge that we have learned in our previous marketing courses and broaden our mindset effectively.
Thus, before doing final report,