Brand loyalty and involvement in customers of cellular networks

Brand loyalty and involvement in customers of cellular networks
Presented To the Faculty Of The
Department of Management Sciences
IQRA University Gulshan Campus
In the fulfillment of Course “Research Methodology”
EDP Code (9140)

Submitted to
Sir Tehseen Javaid

Submitted by
Group No # 6
Fahad Ahmed Farooqi (7937) [e-mail] Faraz Ahmed Malik (4255) [e-mail] Farhan Ali Khan (3796) [e-mail] Muhammad Azeem (6834) [e-mail] Muhammad Omer Saeed (6835) [e-mail] Fall 2013

Acknowledgement

All praises and thanks are for Almighty Allah Who is the source of all knowledge and wisdom endowed to humankind and to the humanity as a whole. We would particularly like to thank my project advisor Sir Tehseen Javaid and project coordinator for many insights that they provided throughout this report. Their guidance and support proved to be useful tool in making the repot a quality one.
The encouragement and assistance of our parents and friends provided us a great deal of wisdom towards the completion of this report.

Thank you.

Table of Contents

Abstract…………………………………………………………………………………….3
1.1 Introduction 6 1.1.1 Statement of the Problems: 7 1.1.2 Research Objectives: 7 1.1.3 Research Questions: 7 1.3 Research Methodology and Data Collection Tools: 13 1.3.1 Scope of Research: 13 1.3.3 Conceptual Framework: 14 1.3.4 Software Employed and Method of Analysis 15 1.5 Limitations: 18

Abstract

In the highly competitive environment, organizations should protect the long-term interest of the customers so that these long-lasting relationships would enhance their profitability. The purpose of this research is to study is to build a framework to link the dimensions of brand loyalty and involvement to capture the differences between different customers of cellular networks. More specifically,

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